Best Landing Page Builders

Approximately 68% of B2B businesses utilize strategic landing pages in order to generate sales leads for future conversion, so there’s no denying the value that a suite of well-designed landing pages can offer your marketing campaigns. However, landing pages don’t build themselves.

Rather than paying web developers an exorbitant sum of money to build you a couple of landing web pages, you can resort to one of the many SaaS platforms that are committed to helping you create and manage landing pages from a single dashboard with zero knowledge in coding.

Top 8 Best Landing Page Builders

With the deluge of available landing page software, pinpointing the ideal platform for your online business can be a bit challenging. To simplify the selection process, we’re going to shed light on the best landing page builders as well as point out the business scale they’re best suited for.

Unbounce

Unbounce was founded a decade ago by Rick Perreault and his posse of professionals, and for it to stand strong amidst stiff competition for that long is a testament to the service’s reliability. A few big-name Unbounce clients include Canon, LinkedIn, Intuit, Amazon, and Vodafone.

Unbounce enables you to create conversion-optimized landing pages in short order. Further, it’s capable of deploying sticky bars and pop-ups, which you can utilize to attract more engagement from your designated audience. Best of all, you can do all of that without a single line of code.

Even though you’re not required to know JavaScript, HTML, PHP, or other similar technology in order to get the most out of Unbounce, the platform still enables you to make use of any custom CSS that you’d typically use on a normal web page, if you have the knowledge, of course.

Unbounce is packed with fully-optimized landing page templates that you can use right away. All you need to do is pick the template that suits your business model, add the right text, and you’re good to go. The platform flaunts numerous industry-specific, conversion-based templates.

The platform also enables you to develop your own landing pages from scratch. You start with a blank canvas, and with the aid of a visual drag-and-drop editor, you’re able to drag the elements you need from the editor’s dashboard and drop them onto your project in order to render.

When it comes to mobile responsiveness, Unbounce is simply superb, as it allows you to create “Accelerated Mobile Pages,” which are 85% faster than your standard mobile page. And as you probably know, an increase in loading speed guarantees an increase in your conversions.

Just like all respectable landing page software, Unbounce has an A/B testing functionality, which allows you to split-test various elements within your landing page. The functionality presents you with different variants of your landing page to select from based on displayed analytics.

In addition to building landing pages, Unbounce allows you to integrate with a remarkable range of popular third-party services such as MailChimp, InfusionSoft, HubSpot, WordPress, and most importantly, Zapier. Simply put, Unbounce offers an effortless landing page building experience.

Pricing

Unbounce flaunts three pricing packages: Essential ($79/m), Premium ($159/m), and Enterprise ($399+/m). The three plans differ when it comes to the number of landing pages you can create, as well as the number of sticky bars and pop-ups. For an in-depth breakdown, click here.

It’s also worth noting that Unbounce offers a 14-day free trial period, so you can always give it a try to see if it’s compatible with your business before actually committing to the service. Lastly, it offers monthly and annual payment models, with the latter option saving you about 20%.

PROS

  • Countless domains on all of its plans
  • Professional-looking page templates
  • Integrates with lots of useful services
  • Has a real-time analytics dashboard
  • Remarkably responsive mobile pages
  • Features dynamic text replacement

CONS

  • Support is limited to business hours
  • High price point for small businesses

Verdict

Unbounce may not be the most budget-friendly landing page builder on our list, but it does offer an excellent deal of value that businesses of all scales can benefit from. Its conversion-oriented approach and superb mobile responsiveness make it one of the best landing pages software.

Instapage

From its grid-free builder and customizable templates to its collaboration capacities and superior analytics, Instapage is one of the most powerful landing page tools available. It’s the go-to tool if you’re looking for a service that offers custom packages that cater to different business models.

Upon subscribing to Instapage, you’re granted access to a superb library of 200+ templates that you can utilize and customize to your liking without a single line of code. All of the templates are designed to a high standard and do a brilliant job of covering various business models.

Browsing through Instapage’s templates is made simple with the aid of convenient filters. You’re going to find templates that cover signup forms, product sales, event registrations, and more. To add, you’re able to create your very own templates from scratch using the drag-and-drop editor.

Instapage excels when it comes to customization options. Virtually all of the elements that make up your landing pages can be customized with ease using Instapage’s page builder. Simply pick the element you’d like to customize and an edit button will pop up, along with a few settings.

One of the unique features that set Instapage apart from other competitors is Instablocks. To put it simply, Instablocks allows you to build a library of reusable elements, or “blocks,” that you can implement into your landing pages right away. This can save you a lot of time in the long run.

By default, all of Instapage’s landing pages are mobile-friendly. However, Instapage enables you to switch to the mobile view of the landing page in the editor so that you can make modifications that only mobile visitors will be able to see once your landing page is live and running.

Instapage is equipped with a robust suite of performance-boosting functions, including heatmap visualization, A/B testing, and onboard analytics data. The heatmap visualization function helps reveal potential issues within your pages like misplaced forms or unrecognizable buttons.

The analytics data feature allows you to monitor the performance of your landing pages. You’re also able to integrate with Google Analytics for more in-depth insight. Lastly, the A/B testing will allow you to A/B split-test your landing pages and pick the variant that yields greater results.

Pricing

Free landing page builders don’t exist, and if they do, they’re probably subpar. Luckily, free trial periods do exist. Instapage offers you a 14-day free trial period that allows you to test the water before committing to one of Instapage’s plans: Business ($199/m) and Enterprise (customized).

Instapage features monthly and yearly payment models. The Business model costs $149/m on a yearly basis. Note that the yearly model (25% saving) requires you to pay $1,788 upfront. The Enterprise plan is a custom plan that gets tailored to your specific needs. Learn more here.

PROS

  • Very professional-looking templates
  • An intuitive editor that’s easy to use
  • Several advanced optimization tools
  • Helpful team collaboration features
  • Mobile-compatible pages by default
  • Quality documentation and support

CONS

  • Fewer page widgets than other tools
  • Cost-prohibitive for small businesses

Verdict

Instapage isn’t just a powerful landing page tool, it’s also an excellent publishing tool. It enables you to publish on your own domain, on a WordPress website using a free plugin, and more. We highly recommend it for professional marketers as well as medium to large-scale businesses.

ClickFunnels

ClickFunnels is an all-inclusive online marketing platform that was founded back in 2014 by the self-made entrepreneur, Russell Brunson, as a means of simplifying the rather complicated and time-consuming process of building sales funnels, including webinar and membership funnels.

Being a platform that can construct fully effective sales funnels, ClickFunnels is also capable of establishing standalone landing pages to help you capture leads. To put it simply, ClickFunnels is equipped with everything you need to devise a bulletproof online marketing campaign.

ClickFunnels features an intuitive drag-and-drop editor that enables you to create landing pages from scratch without any knowledge in design or coding. You can add everything you need, from images, audio, and video to progress bars, pricing tables, and more, with exceptional ease.

If you don’t want to waste time designing landing pages from scratch, you can simply select one of the many customizable templates that Clickfunnels has to offer. It offers conversion-optimized templates that’ll help you attract cold visitors and convert them into paying customers.

ClickFunnels has A/B testing functionality, allowing you to split-test just about any element in the landing pages or sales funnel you’re working on. It also flaunts an onboard analytics function, so you’ll be able to view useful information such as user behavior and the number of conversions.

One of the features that set ClickFunnels apart from its competitors is its in-built email marketing solution, Actionetics. Utilizing Actionetics, you won’t have to resort to third-party email marketing services like MailChimp and AWeber, even though ClickFunnels can easily integrate with them.

Speaking of integrations, ClickFunnels is one of the better landing page software when it comes to API integrations. It features direct integrations with big-name payment processors like PayPal and stripe, e-commerce platforms like Shopify, and even popular CMS like WordPress.

Another unique feature that ClickFunnels flaunts is the Backpack Affiliate Program, which allows you to create and manage your very own affiliate marketing program from within the platform. Is ClickFunnels the best landing page builder? Not quite. But it definitely belongs to the pantheon.

Pricing

ClickFunnels presents three plans: Basic ($97/m), Platinum ($297/m), and Collective (1,497/m). The Basic plan is limited in terms of how many landing pages you can build, whereas the other two plans allow you to build unlimited landing pages and garner unlimited visitors per month.

In addition, the Basic plan doesn’t offer you access to Actionetics and Backpack, which are only found in Platinum and Collective. ClickFunnels has a 14-day free trial period that’ll help you get started without any commitments, but it’ll require you to enter your credit card information.

PROS

  • Onboard email marketing solution
  • A/B testing and onboard analytics
  • Numerous landing page templates
  • Can create custom landing pages
  • Intuitive drag-and-drop page editor
  • Backed by many support channels

CONS

  • Not a very budget-friendly solution
  • Support isn’t always satisfactory

Verdict

If you’re looking for an all-in-one marketing solution that’s not just concerned with landing pages creation, ClickFunnels is the way to go. It can build both landing pages and sales funnels, and it flaunts onboard marketing automation that will help you manage your marketing plan with ease.

Leadpages

Leadpages is yet another simple, code-free means of building high-converting landing pages. It actually claims to be the best landing page builder on the market, but it’s a bit of a bold claim, in our opinion. Don’t get us wrong, the platform is highly capable, but it’s far from perfect.

Leadpages’ strongest selling point is that it’s super easy to use. It features everything you need to get started on your lead generation goals. At the heart of the platform is the Leadpage Editor, which is an intuitive page editor that allows you to design custom landing pages with ease.

The sheer number of templates that Leadpages has to offer is nothing short of outstanding. It’s equipped with templates for just about any situation, from thank you pages and product launch pages to coming soon pages, and 404 pages. It flaunts over 160 landing page templates.

Leadpages allows you to build unlimited landing pages no matter which pricing package you’re subscribed to. However, depending on your pricing plan, the number of sites on which you can use it varies. If you’re on the standard plan, you can only utilize Leadpages on a single site.

Another thing we like about Leadpages is that it integrates with almost all content management systems. Whether you run a WordPress site, Squarespace site, or a Joomla site, you’ll be able to use Leadpages with no problems. Oh, and it offers free hosting on all of its pricing plans.

It’s also worth noting that Leadpages is a website builder, but then again, you can utilize most of the tools on our list as website builders. Do we suggest it? Not really. If a tool’s main objective is to build landing pages, we suggest you look at it as nothing more than a landing page tool.

A lot of marketers opt for Leadpages based on its ability to design landing pages alone, which is why we feel the need to shed light on its Leadboxes feature. It’s a feature that helps you deploy efficient pop-up boxes, allowing you to capture leads that would’ve otherwise been missed.

So far, it seems like Leadpages is a well-rounded landing page tool until you realize that its A/B testing functionality is only available in its top-tier plans. If you’re a member of the standard plan, you won’t be able to use A/B testing, opt-in campaigns, and online payment gateways.

Pricing

Like most of its competitors, Leadpages has three pricing plans: Standard ($25/m), Pro ($48/m), and Advanced ($199/m). It’s very reasonably priced compared to other solutions, in our opinion. The platform offers monthly and annual payment models as well for your convenience.

Depending on which pricing package you’re subscribed to, you’ll be able to use Leadpages on a specified number of websites. A single site for Leadpages Standard, up to 3 sites for Leadpages Pro, and up to 50 sites for Leadpages Advanced. Click here to compare pricing plans.

PROS

  • Numerous landing page templates
  • It integrates with virtually all CMS
  • Feature-rich without being complex
  • Features 40+ standard integrations
  • Can create effective pop-up boxes
  • The price point is fairly reasonable

CONS

  • Not the best drag-and-drop editor
  • No A/B testing in the standard plan

Verdict

We won’t go as far as saying that Leadpages is the best landing page builder out there, but we’ll say that for the average marketer, it grants a lot of functionality. Just make sure that it provides a good ROI in terms of time saved or increased revenue. The same applies to any other service.

Landingi

Boasting over 200 templates and an intuitive drag-and-drop editor, Landingi allows users to take their marketing campaigns to the next level using well-designed landing pages that convert. The thing that sets Landingi apart from other landing page builders is its super-affordable pricing.

Before we discuss this landing page builder’s pricing packages, let’s uncover its most prominent features, starting with its industry-specific templates. It’s definitely one of the best tools as far as providing professional-looking, conversion-oriented templates for different goals and industries.

No matter which Landingi plan you’re subscribed to, the solution enables you to create unlimited landing pages. If your design skills are up to par, you can use this landing page software’s visual editor to build landing pages from scratch. And no worries, you don’t need to know any coding.

Landini is highly compatible with other marketing automation tools, thanks to dozens of onboard integrations, including email marketing providers, big-name payment processors, and numerous other services that can extend your landing page’s functionality, including a Zapier integration.

With the aid of Landingi, you can successfully implement dynamic text to your landing pages. In other words, you’ll be able to personalize and customize the content on the web page by simply adding the right parameters to the page’s URL address. Learn more about dynamic text here.

Despite its highly affordable pricing, Landingi is a fully-featured landing page builder. It features an impressive selection of easy-to-use widgets that you can add to your landing page, including testing tools. What’s more, it’s equipped with an A/B testing tool that’s super easy to use.

Other functions that Landingi offers include audit log, version history, basic statics, and custom CSS, JS, and HTML. Of course, in order to utilize the latter function, you’ll need to have a solid understanding of coding. Aside from that, Landingi is completely fool-proof and easy to use.

It’s also worth noting that Landingi features a remarkable library of 5,000 free images split into 10 different categories. In addition, it flaunts over 800 icons and 800 fonts (Google Fonts). With such an extensive library, your landing pages will look unique and garner great engagement.

Pricing

Pricing-wise, Landingi might very well be the most budget-friendly landing page builder on the market without compromising on essential features. The highest pricing plan, Automate, costs only $59 per month. That’s even lower than most other landing page builder’s starter plans!

Landingi also offers a 14-day free trial period, and you don’t need to enter your credit card info like other landing page builders require you to. Landingi has six pricing packages in total: three Business plans and three Agency plans. You can learn more about the platform’s pricing here.

PROS

  • Numerous pre-designed templates
  • Very cost-effective pricing packages
  • Free trial without billing information
  • Lots of free images, icons, and fonts
  • Integrates with numerous services
  • Has SEO tools and SSL certificates

CONS

  • Analytics features are fairly basic
  • A/B testing is limited to Automate

Verdict

When it comes to offering excellent value for the money, Landingi is one of the greatest landing page builders out there. No matter the scale of your business or your level of experience as an advertiser or marketer, we guarantee that one of Landingi’s packages will meet your needs.

OptimizePress

OptimizePress is a WordPress-dedicated landing page builder that has been around for over 6 years. It’s a plugin rather than a standard page builder, which may deter some marketers, but if you’re running a WordPress-based business, OptimizePress would be an excellent choice.

Even though it’s a plugin, you can look at OptimizePress as a full-fledged website builder, as it enables you to create landing pages, funnels, and just about anything you need to establish the website of your dreams. It utilizes a drag-and-drop builder to simplify the design process.

OptimizePress is one of the best landing page software that you can utilize to build membership sites. The process is extremely simple, too. All you need to do is design a landing page, use an opt-in form, add a membership link, and drip-feed your content to different membership tiers.

This landing page software boasts about 60 templates that you can utilize right away. It also has over 280 premium templates that are available for purchase. The large majority of the templates are optimized for lead generation and high conversion, being that it’s the main focus of the tool.

When it comes to the design quality of the templates, this landing page builder truly excels. You, as well as your visitors, will find them extremely engaging. OptimizePress is super quick, too. All you do is slide in the template of your choice and the page will be up in running in no time.

In addition, this landing page software is amongst the best in terms of customization options. It’s equipped with over 40 custom elements, from opt-ins and buttons to audio and video players. To add, it offers exemplary mobile responsiveness that puts other landing page builders to shame.

OptimizePress allows you to duplicate forms in order to run A/B testing. Moreover, you can view important analytics from within the central dashboard. The plugin also integrates with numerous services, from email marketing providers to payment processors like Stripe and PayPal.

This landing page software has been revamped a few times, and it’s now at OptimizePress 3.0, which boasts remarkable page loading speed on all devices. You’ll be able to notice how fast it is without the need for any measuring tools. Faster loading speed equates to higher conversion!

Pricing

OptimizePress offers three packages: Essential ($99/y), Business ($149/y), and Suite ($199/y). As you can see, all pricing plans run on a yearly payment model. So if the thought of having to commit to a monthly bill sounds like a nightmare to you, OptimizePress is here for the rescue.

Each package allows you to use this landing page software on a specified number of sites. All plans allow you to build an unlimited number of landing pages as well as garner as many leads and traffic as you want. To learn about other differences between the three tiers, click here.

PROS

  • Budget-friendly landing page builder
  • Integrates with various other plugins
  • Remarkable free and paid templates
  • Fast web page loading on all devices
  • Creates membership sites with ease
  • Excellent documentation and support

CONS

  • Sites limitations on all pricing plans
  • Not the most comprehensive builder

Verdict

OptimizePress isn’t the most powerful or most attractive landing page software on the back end, but when it comes to user experience, affordable pricing, and the great number of functionalities on offer, it’s hard to find a problem with OptimizePress. Recommended for WordPress users.

Builderall

Like ClickFunnels, Builderall is an all-inclusive digital marketing solution that’s equipped with the tools necessary to help entrepreneurs scale their businesses. It’s not just a landing page builder, but it’s also a website builder, sales funnel builder, and the whole nine yards in one package.

Builderall is divided into five sections, one of which is the Builders section, which contains all of the tools that make Builderall the fantastic website builder that it is. It’s even capable of building apps for smartphone devices. All of that is made possible using the Pixel Perfect builder.

The Pixel Perfect builder is Builderall’s drag-and-drop builder. You can use it to build and outline anything from a website, landing page, or sales funnel. Builderall offers pre-made templates, but we wouldn’t say they’re the best out there. A few are great, but most of them are lackluster.

However, Builderall allows for great customization. So let’s say you found a template that meets your needs but you’d like to tweak it a bit so that it looks unique, the Pixel Perfect builder allows you to customize the colors, fonts, margin, and various other page elements to your liking.

Builderall is equipped with a few unique tools and functionalities that you probably won’t find on dedicated landing page builders, including the ability to implement a blog to your page, improve your page’s search engine optimization, and integrate a checkout process. Pretty neat, huh?

If you’re running an e-commerce business, you’ll be happy to know that Builderall is capable of building online stores, enabling you to promote and sell both physical and digital products. You can actually compare it to reputable online store builders and e-commerce tools like Shopify.

Amongst the many useful tools that Builderall boasts, it flaunts a WordPress installation tool that you can use to reap the benefits of WordPress while utilizing Builderall. It helps save you a lot of valuable time as a WordPress user because you won’t need to rebuild your sites all over again.

Builderall has an in-house email marketing tool by the name of MailingBoss Autoresponder. You can think of it as Builderall’s alternative to ClickFunnels’ Actionetics. MailingBoss enables you to segregate prospects based on their behavior with the aid of the List Segmentation functionality.

Pricing

Builderall offers five different packages, one of which is FREE! Of course, you shouldn’t expect too much from the free package, but it’s an excellent invitation to test the platform and see if it’s suited for your business model. The top-tier plan, Premium, is valued at only $67 per month.

The Marketer plan is arguably Builderall’s most popular package. It costs $29 per month and it grants you 5 domain connections, up to 5,000 subscribers, and access to the large majority of Builderall’s tools and functionalities. To learn more about Builderall’s pricing plans, click here.

PROS

  • All-in-one digital marketing solution
  • Highly affordable pricing packages
  • Features a forever-free package
  • Undergoes improvements regularly
  • In-house email marketing solution
  • Full-fledged e-commerce functions

CONS

  • Inconsistent interface throughout
  • Steep learning curve for a few tools

Verdict

Buildrall is an excellent platform for anyone who wants to create websites, landing pages, sales funnels, and more. Whether you’re an affiliate marketer, product creator, or service provider, it’s going to offer you a ton of functionality. Just make sure you consider the ROI in advance.

Lander

Lander is a powerful, feature-rich landing page builder that offers top-notch granular control and an impressive host of analytics tools. Before we get into the nitty-gritty, we’d like to point out that Lander comes with a steep learning curve, so it may not be suited for beginner marketers.

Nevertheless, Lander offers a 14-day free trial period, allowing you to test the waters before you commit to any of its pricing packages. Lander is equipped with tons of useful tools and functions that will help you generate income from the landing pages you design without any problems.

This landing page builder is equipped with a powerful yet straightforward drag-and-drop editor. It groups all of the tools and elements you might need within reach, including basic elements such as text, lines, and images, social elements like buttons, and advanced elements like HTML.

Templates-wise, this landing page builder doesn’t offer as many as other competitors. However, the few that it has to offer are extremely well-designed. Both you and your visitors will find them professional-looking and highly engaging. The sample pages are sorted according to use cases.

As far as customization, you can customize just about anything in your landing page from head to foot. When you click on any of the elements on your landing page, editable properties appear on the right. All you have to do is adjust these properties to customize your landing pages.

This landing page builder is fully functional on all levels. It’s equipped with an A/B testing feature that enables you to improve your landing page’s performance. Further, it can integrate with most of your favorite third-party services, from email marketing providers to payment gateways.

One of the great things about Lander is that all of its functionalities are one click away. Granted, a few of the tools that it has to offer come with a steep learning curve, but you won’t really have to navigate endlessly through the platform in order to find the tool you’d like to utilize.

There are numerous reasons why you should utilize Lander. For starters, it’s a super-affordable landing page builder, especially if you subscribe annually. It offers you a large number of visitors to its most basic plan. And most importantly, it’s a headache-free platform to get started with.

Pricing

Like we previously mentioned, this landing page builder offers a 14-day free trial period. When it comes to pricing packages, it has two main plans: Basic ($49/m) and Professional ($99/m). The former offers a following of 3,000 visitors per month, whereas the latter offers 25,000 per month.

Both pricing packages are even more affordable if you opt for the annual pricing model, with the Basic plan costing only $16 per month and the Professional plan costing $83 per month. They’re both equipped with the essentials, so choose based on how many visitors you get per month.

PROS

  • Can quickly build all types of pages
  • Allows you to build unlimited pages
  • Offers a lot of value for the money
  • Both plans feature A/B split testing
  • Webhook and Zapier integrations
  • Boasts dynamic text replacement

CONS

  • Not the most comprehensive builder
  • Steep learning curve for some tools

Verdict

Lander is yet another excellent landing page builder that offers great value for the money. It may take you some time to familiarize yourself with the software before you get started with it, so you need to be prepared to invest a little time and effort into learning how to utilize its functions.

Frequently Asked Questions

How to Attract Traffic to My Landing Page?

There are multiple digital marketing strategies that you can resort to in order to attract traffic to a landing page. Some of the most popular ones include email marketing campaigns, pay-per-click (PPC) ads, affiliate marketing, influencer marketing, social media marketing, and more.

It’s important to keep in mind that a landing page builder won’t help you build landing pages that rank on search engines. Some of them offer SEO features, but it’s usually not ample enough. In other words, you need to rely on other marketing sources in order to generate traffic.

Do You Need a Website to Build Landing Pages?

No. All of the landing page builders highlighted in this article are capable of creating standalone landing pages without the need for a website. It’s worth pointing out that there are landing page builders that are capable of building small websites with multiple pages such as Leadpages.

The fact that you don’t need a website in order to build landing pages doesn’t mean that you’re not able to have a web presence that’s separate from your marketing campaign. You also need to know that you can assign a landing page as part of your website, like a home page or so.

How Do Landing Pages Help Me Make Money?

There are several ways you can earn money with the aid of landing pages. A landing page can help you promote and sell a service or product. A landing page can also help you guide visitors into signing-up for membership sites or online courses that you’re selling, among others.

A landing page can help you collect leads with the aid of different types of contact forms so that you present offers to your leads directly via email. What’s more, a landing page can be used for affiliate marketing. Lastly, with a landing page, you can promote your freelancing services.

What Should My Landing Page Consist Of?

To put it simply, a good landing page should revolve around a strong offer that your visitors find interesting. Your landing page should start with a value-based headline. The copy should be as clear and as benefit-driven as possible so that it resonates with your target audience.

A good landing page should also have a form for acquiring leads. The form must be as short as possible. The more fields the form has, the lower your rate of conversions will drop. Further, it’s necessary to have a clear CTA button. Lastly, you can include images wherever you deem fit.

Final Thoughts

Pinpointing the ideal landing page builder may require a few trials. Luckily for you, almost all the landing page builders covered in this article free trial periods. We strongly suggest you test-drive more than just one landing page builder in order to make an informed buying decision.

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