Best SERP Tracking Tools

Analyzing and monitoring Search Engine Results Pages (SERP) is essential for keeping tabs on the progress of your SEO campaign. Well-founded SERP tracking has the ability to revamp your site’s ranking, eliminate negative SEO elements, and prioritize constructive SEO strategies.

Having said that, performing conducive SERP tracking necessitates having access to a credible SERP tracking tool, which is where perplexity strikes. There’s a daunting host of SERP tracking tools available, and each has its own set of unique features. Not to mention discrete pricing.

What’s even more puzzling is that a lot of options aren’t really dedicated SERP monitoring tools, but digital marketing suites that offer SERP tracking as one of their provisions. To help untangle the selection process, this post attempts to highlight the best SERP tracking tools available.

Top 5 Best SERP Tracking Tools

Name Starting Price Keywords Trial Period
AccuRanker $109/m 1,000 14 Days
SEMrush $99.95/m 500 30 Days
Pro Rank Tracker $25/m 200 7 Days
SE Ranking $39/m 250 14 Days
Advanced Web Ranking $49/m 2000 30 Days

As we’ve already mentioned, the available variety of SERP trackers and SEO tools can be quite confusing if you’re not sure what to look for. To simplify the selection process, we’ve managed to narrow down your options to just seven SERP tracking tools that are extremely accomplished.

AccuRanker

Starting off our list of the best SERP monitoring programs is AccuRanker, which claims to be the fastest, most accurate SERP checker available today. Quite a bold claim, no? Well, AccuRanker is equipped with a host of convenient features that don’t make its claim seem so far-fetched.

AccuRanker displays all of the ranking details in a pretty intuitive way, making it easier for you to navigate through the platform without any problems. This platform doesn’t just allow you to carry out keyword research tracking tasks, it also allows you to manage multiple sites concurrently.

This SERP tracker does a brilliant job of segmenting domains and keywords so that you feel lost while managing multiple sites. For instance, if you go to the tool’s domains page, you’ll notice all of the domains that you’re tracking are arranged in alphabetical order for your convenience.

AccuRanker is capable of running accurate, on-demand updates of the data you’re tracking. Not only that, but it’s also capable of evaluating the performance of your market based on numerous metrics, including Share of Voice (SoV). What’s more, it can track over 50 SERP features.

This powerful SEO tool isn’t just limited to performing Google-based keyword research, but also across all other major search engines, including Bing, Baidu, Yandex, and Youtube. Additionally, AccuRanker is able to view the historical performance of the keywords you’re monitoring.

Into the bargain, AccuRanker can integrate with quite a few third-party providers in order to help produce detailed yet digestible ranking reports that shed light on information like traffic, revenue, and more. It also allows you to customize your reports natively or via third-party integration.

Accuranker Pricing

AccuRanker offers numerous pricing packages that start at just $109 per month and are topped off at $2,149 a month, with the difference between them being the number of keywords you can monitor. AccuRanker has monthly and yearly payment models, as well as a 2-week free trial.

PROS

  • Provides a 2-week free trial period
  • On-demand (batch) SERP updates
  • Share of Voice performance metric
  • An extensive library of integrations
  • Boasts numerous reporting options
  • Equipped with competition tracking

CONS

  • Occasional keyword misassociation
  • Not the most budget-friendly tracker

SEMrush

SEMrush is a full-fledged SEO tool that has well over 5 million users. Some of the most eminent SEMrush users include eBay, HP, and Quora, solidifying the software’s status as a credible SEO tool. In fact, its Position Tracking functionality trumps numerous standalone SERP trackers.

The main reason why SEMrush is such a remarkable rank tracker is that it’s capable of tracking SERP movements across different levels ranging from an international level to the local map pack. SEMrush was actually nominated as the overall best SERP tracker by 67 experts.

SEMrush is capable of monitoring SERP feature movements as a means of helping you identify new opportunities. Such features include videos, snippets, knowledge panels, reviews, and lots more. This all-inclusive tool is also pretty effective when it comes to tracking the competition.

SEMrush’s segmentation functionality is quite impressive, as it allows you to segment rankings across locations, devices, tags, and several SERP features. Over and above that, this powerful tool does an excellent job of monitoring URLs that are gaining visibility in the search results.

Like AccuRanker, SEMrush is capable of tracking historical ranking changes based on multiple time increments, including 7, 30, 50, and 90 days. In addition to being able to track competitors’ performance, SEMrush is also capable of performing side-by-side competitor comparisons.

Another one of SEMrush’s strongest selling points is its visibility index. Simply put, it allows you to gauge the performance of your target keywords based on the average position of the ranking pages within the domain. SEMrush is perfect for marketing professionals and SEO agencies.

SEMrush Pricing

SEMrush flaunts three separate subscription packages: Pro ($99.95/m), Guru ($199.95/m), and Business ($399.95/m). The packages differ in terms of the number of keywords, results per day, results per report, keyword metrics, and more. Best of all, SEMrush offers a 30-day free trial.

PROS

  • Provides a 1-month free trial period
  • Favored by numerous SEO experts
  • More than a standalone SERP tool
  • Tracks nationally and internationally
  • Carries out competitor comparisons
  • Features a powerful position tracker

CONS

  • Can be quite technical for beginners
  • Cost-prohibitive for novice marketers

Pro Rank Tracker

If both AccuRanker and SEMrush seem a little cost-prohibitive for you, then you should certainly give Pro Rank Tracker a shot. This is a dedicated SEO solution that’s optimized solely for SERP tracking, eliminating the muss and fuss of having to deal with an all-in-one digital marketing tool.

Before we get into the nitty-gritty, we’d like to stress that Pro Rank Tracker isn’t as advanced as some of the other keyword research solutions on our list. However, for small and medium-scale businesses, this search engine tracker should offer a great deal of cost-effective functionality.

This SERP tracker offers you automatic updates of keyword rankings, in addition to on-demand requests based on the pricing package you choose to subscribe to. The platform is designed to offer you focal, international, and even global rank tracking for a broad range of keywords.

This SERP checker supports over 187 Google sites, 35 Yahoo sites, and 32 Bing variants, and more, so it’s capable of tracking search results across various major search engines. To add, it covers YouTube’s search engine as well as the listings on Amazon, which is very impressive.

With the aid of this search engine tracker, you’ll find it easy to inspect the historical data of your target keywords as well as gauge your competitor’s performance. Furthermore, you’ll be able to generate a wide variety of reports, including progress, current ranking, and comparison reports.

This tool’s tracking engine covers both desktop and mobile devices. The former option extends deep to the top 100 results, whereas the latter option is limited to the top 30 search results. We also love how easy it is to customize this SERP checker with the aid of third-party services.

Pro Rank Tracker Pricing

This tool features five distinct price packages: Basic ($25/m), Starter ($49/m), Standard ($89/m), Advanced ($129/m), and Business ($180/m). If you choose the yearly payment model, you get a 10% discount. Lastly, this cost-effective solution offers you a 7-day free trial to test the waters.

PROS

  • 7-day free trial period for test driving
  • Offers daily and on-demand updates
  • A mobile app for on-the-go checking
  • Local, global, and mobile monitoring
  • Very adjustable white-label template
  • Offers plenty of flexible pricing plans

CONS

  • Doesn’t have a lot of video tutorials
  • It’s not as superior as other options

SE Ranking

SE Ranking is one of the best SERP checkers out there because it flaunts remarkable accuracy and a range of premium position tracking functionalities. SE Ranking is viewed by lots of people as the highest-rated SERP tracker today, as it offers more up-to-date info than other solutions.

This search engine ranking tool showcases accurate data accentuated by useful information like suggested bids by Google, search volume, and more. It’s also worth noting that the data shared by SE Ranking is 100% secure and won’t be leaked to other public keyword research tools.

Keyword tracking aside, SE Ranking is capable of tracking Google Ads positions as well as Map results. In addition, SE Ranking can help you track video positions on YouTube so that you take action in order to rank higher. You can also monitor your competitors using visibility scores.

This SERP tracker does an outstanding job of providing you with a retrospective view of the top search results associated with your targeted keyword. This tool also flaunts API and white-label functionalities that you’ll find extremely useful when it comes to doing collaborative work.

It also enables you to create sub-accounts so that clients or members of your marketing team are able to access the details of your project. With all of these features combined, it’s safe to say that SE Ranking is one of the best solutions when it comes to proficient reporting.

One of the aspects that help set SE Ranking from other solutions is that it grants you access to five unique keyword combinations if you just pay for a single keyword. Such pricing functionality is enough to win virtually everyone considering how costly other SERP tracking solutions are.

SE Ranking Pricing

SE Ranking features three main pricing plans: Optimum ($39/m), Plus ($89/m), and Enterprise ($189/m). The plans differ in terms of how many keywords you can run rank tracking on as well as other constituents. Conveniently, this tool has a 14-day free trial that you can sign up for.

PROS

  • Provides a 2-week free trial period
  • Precise and complete ranking data
  • Can monitor Google Ads positions
  • Notably effective analytics features
  • Fruitful desktop and mobile ranking
  • Exceedingly flexible pricing options

CONS

  • Dashboard can be a little confusing
  • Added costs for additional services

Advanced Web Ranking

Advanced Web Ranking, simply known as AWR, is a web-based service that has been involved in SERP tracking for well over 18 years. With that many years of experience under its belt, AWR solidifies its status as one of the most credible keyword tracking solutions on the digital market.

The thing about AWR is that it doesn’t offer automatic SERP data updates. Rather, it offers such data solely on demand. AWR is a powerful keyword tracking platform for SEO agencies that are looking to rank higher on multiple keywords as well as create in-depth SERP tracking reports.

Being the robust platform that it is, AWR enables you to check your keyword ranking on virtually all search engines. And even if the search engine you want to rank isn’t included, simply contact the AWR support team and they’ll happily add it for you. Speak of superb customer support!

Despite being one of the most experienced SERP tracking services, AWR has managed to keep its pricing pretty affordable. One of the best things about AWR is that even its low-tier plan offers you access to SERP tracking for more keywords than other tools’ starter plans have to offer.

We’re quite fond of AWR’s interface, as it’s very minimalistic and easy to use even for beginners who have never laid their eyes on a keyword tracker before. AWR offers white-label reports and also supports ready-to-use reports that you can easily customize to meet your requirements.

Equipped with a powerful API, this keyword checker can integrate complete SERP data without any problems. Additionally, this keyword checker enables you to sync your Search Console and Google Analytics accounts for extra functionality. All in all, AWR can hang with the best of them.

Advanced Web Ranking Pricing

This keywords tracker offers four pricing plans: Starter ($49/m), Pro ($99/m), Agency ($199/m), and Enterprise ($499/m). Each plan differs from the other in terms of the number of keywords you can track, among various constituents. You also have access to a 30-day free trial period.

PROS

  • Provides a 1-month free trial period
  • Starter plan grants 2,000 keywords
  • Monthly and yearly payment models
  • Notably easy to grasp and navigate
  • Offers you limitless manual updates
  • Fast and precise keywords tracking

CONS

  • Does not feature automatic updates
  • Slow in updating multiple keywords

Essential Features to Consider

Considering the sheer number of available rank tracking and SEO tools, you need to have some sort of criterion on which you can base your selection so that you don’t end up spending a pretty penny on a meager SERP tracker. Look for the following features to ensure optimal results.

Accurate Ranking Updates

An important thing you should know about SERP ranking is that it changes very rapidly, and this entails having to resort to a rank tracker that’s able to reveal precise, up-to-date ranking insights on demand. The last thing you want is a rank tracking tool that takes hours to undergo updates.

There are many SEO tools that truly excel in this category. AccuRanker, for example, is a SERP tracker that automatically updates your keyword library every 24 hours. Additionally, it offers you the ability to refresh ranking data on demand by just clicking a button. And it’s super accurate!

SERP Features Monitoring

In order for you to seize a specific SERP feature, it’s imperative to know and have access to the keywords that trigger such features. Subsequently, you need to know and implement the actions that must be taken in order to snatch such features from other competitors within your niche.

With the aid of a competent rank tracking tool, you’ll be able to analyze and track the movement of several SERP features so that you can pinpoint seizable opportunities and take action to grab them. The best SERP tracking tool should also be able to filter and breakdown features for you.

Enveloping SERP Tracking

Google is the most prominent of all search engines, which is why various keyword tracking tools knuckle down solely on obtaining keyword rankings on Google. That can be effective, but if your audience is based in countries where Google isn’t prominent like China, it won’t be very fruitful.

The best SERP tracker should be able to track SERP movements across all search engines, at least the major ones, including Google, Bing, Baidu, and even YouTube. Keyword tracking tools like AccuRanker and SEMrush are very adept when it comes to scanning major search engines.

Traffic & Revenue Insights

This might not be as essential as other functionalities that you should look for in a rank tracking tool, but it’s definitely an extremely beneficial functionality because it helps pinpoint correlations between your website’s higher ranking and the extent of traffic and conversions to expect.

Some of the best SERP tracking tools can integrate with third-party analytics providers such as Google Analytics in order to provide you with detailed insights into the performance of your web pages. These tools can highlight vital info like organic traffic, bounce rate, load time, and more.

SERP Data Segmentation

Almost all of the rank tracking software on our list are equipped with a keyword tagging function, so don’t worry about wasting time searching. However, the primary problem lies in the keywords themselves, as not all keywords hold the same weight or have the same impact on SEO.

Your SERP checker should be able to shed light on SERP performance by more than just topic, but also content, device, funnel, and others. Some SEO tools are capable of segmenting SERP data based on several metrics, including location, search engines, change in ranking, and more.

Granular SERP Monitoring

Granular tracking is a vital functionality that any credible rank tracker should offer. This function allows you to track SERP movements across national or international campaigns. Some SERP tracking providers are even capable of monitoring SERP movements based on zip codes.

Granular rank tracking doesn’t just revolve around a geographical basis, though. The SEO tool you’re using must be able to discern between desktop and mobile rankings. The SERP tracker that hogs the limelight in this category is SEMrush, as it’s capable of doing all of the above.

Historical Ranking Access

When it comes to providing rank tracking insights, most SERP checkers are capable of showing in-depth analysis for a certain point in time. Sometimes that’s not enough, though. What if you’d like to view the entire performance of a particular keyword throughout the history of its use.

The best SERP checker should be able to present the full historical background of the keywords you’re trying to rank on, detailing their performance over time. It should also be able to compare your rankings against those of your competition. AccuRanker is a superb choice for that.

White-Label Functionality

If you’re a marketer doing work for clients, you’ll need to deliver digestible reports that show the progress you’ve achieved. Some rank tracking tools are equipped with full white-label functions, whereas others can integrate with third-party providers like Google Data Studio or Databox.

Pro Rank Tracker is an exceptional SERP checker when it comes to customizing reports as well as system customization. It can integrate with a wide range of third-party services, in addition to having API access. Utilizing Pro Rank Tracker, you can easily customize white-label reports.

Final Thoughts

With the aid of any of the above-mentioned SERP trackers, you’re guaranteed effective tracking of keywords across all prominent search engines and improved overall site ranking. We feel the need to give honorable mentions to Mangools, Serpstat, LongTailPro, and SERPWoo as well.

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