Starting a blog is a great way for entrepreneurs to earn an income online. It provides the flexibility (both in time and location) that traditional businesses don’t offer. As a blogger, you can monetize your creative talents or expertise by helping consumers with their everyday issues. 


We review the most popular tools, software, courses, & software to help you start, run and grow your online business.

Blogging Overview

Difficulty Level

Blogging is one of the easiest online businesses to start and has the lowest learning curve to start and run a blog.

Average Timeframe for Results

Blogging can take longer to generate revenue than other online businesses because of how heavily bloggers rely on SEO.

Startup Costs

The initial costs to start a blog are minimal. A domain is $10/year, hosting is $5-10/month and a premium theme is ~$50.

Profit Potential

Bloggers can generate multiple 6 and even 7 figures online. See our “Successful Bloggers” section above.


Passive income

Easy and surefire way to optimize your website for search engine results (SEO)

Sell anywhere
Cheap to start

You just need a computer and an internet connection. You don’t have to invest in inventory or a physical office. If you need help with marketing, you can hire assistants from Upwork.


Risk of fraud

Blogging is time-consuming: it requires planning, writing, and revision on a regular basis

No control over product quality

A major pitfall of affiliate marketing is that you don’t have control over the quality of the p

Future profits belong to the seller

Affiliate marketing basically means you’re helping a seller build a group o

Frequently Asked Questions

Luckily, starting a blog is really easy. All you need is a website (or a hosting service, such as WordPress, or Tumblr) and ideas to write about. The main component is a home page, which will either host individual entries (like a diary) on its own, or be able to list titles that link to other pages with entries. You can then fill it with whatever information or musings you’d like!

Keep in mind, the majority of blogs have some kind of consistent theme, topic or design, like covering great food recipes or discussing recent football games. Sticking to one topic area, or at least some overarching theme that ties posts together, is always a good idea when it comes to blogging. One dynamite post might bring readers to your website for the first time, but consistent formatting and content will keep them there for the long haul.

Blogging is a very useful tool for businesses or freelancers because, assuming the blog in question is updated regularly and features informational content that accurately and succinctly answers the questions of potential online readers, it’ll increase the host website’s SEO, or search engine optimization. That means the website will show up closer to the first page of results when users search for that type of content using Google, Bing or another search engine. In short, blogging certainly isn’t easy — but it could well be worth the effort.

A good blog can bring your business revenue or increase your web presence, while also giving you a platform to write and express thoughts and ideas. It’s not just a good business move; blogging can be personally fulfilling as well. And with the internet full of blogs of every topic and size, finding a community shouldn’t be too difficult either. Happy blogging!

Blogging can be defined as an informal, internet-based writing format with a very wide area of influence. It’s based on the term ”web log,” which is exactly how blogs began: as a kind of online journal you could use to cover whatever you were interested in. There are blogs that cover the news and blogs that cover lifestyle trends. There are blogs for every sport imaginable and for movies, paintings, different kinds of arts and even fields of academia. Essentially, blogging is as wide as the interests of real people are. If there’s a topic, product, field of study, piece of art, food dish, or anything else that people are interested in, then you can bet that there’s a blog about that thing somewhere on the internet.

That said, while blogging is pretty freeform, there are a couple of defining features that characterize most, if not all, blogs. First, blogs are usually chronological in order, just like a diary. They’re also online; if it’s a page in a diary or a newspaper, it’s not a blog. Blogs are definitely a product of the internet age. They are usually organized around a home page, where entries are listed individually by page or section.

Finally, blogs are informal but target a public audience; they aren’t as buttoned-up as a news article, but they are a little more organized than, say, a text you would send to your friend. In addition, there’s one last thing to add to the definition of a blog: they tend to talk to each other. The blogosphere is real. Blogging puts you in conversation with others who are writing about the same topics.

You can blog about virtually anything! But if you’re creating a new blog, especially for business purposes, sticking to a single niche will help you attract a readership, get you page views, and enable you to use ad networks and the like to monetize your web presence. With that in mind, here are a couple of the most popular categories for blogs to cover:

  • Cooking/Recipes/Food
  • Home Improvement/DIY
  • Family Life
  • Online Marketing
  • Beauty and Fashion
  • Travel
  • Finance
  • Online Marketing
  • Health and Wellness
  • Lifestyle (this is a broad catch-all for things that don’t fall neatly into food/fashion/etc)

These are just a couple examples to give you an idea of what a successful blog looks like. If you search, there are plenty of blogs out there for every subject area imaginable — in reality, your imagination is the only limit.


In the same way that blogging is open to a wide range of content and purposes, the way bloggers earn income is equally diverse. There are many different ways one can make money using a blog, and it often comes down not only to blog type but to what your personality and preference are. If you are digitally savvy and willing to figure out how to work with new technologies, then selling private ads or working with public ad networks like Google Adsense could be right up your alley.

On the other hand, maybe you’re not so good with technology but you’re good with people. In that case, consulting and coaching others on your subject area (or on how to achieve a blog with your level of success) could be a great way to make money. In short, it’s possible to make money in myriad ways, and finding one that suits you is easy. Here are a couple options

  • Selling physical products (dropshipping, print on demand, etc..)
  • Selling digital products (premium content, ebooks, online courses, memberships, etc..)
  • Affiliate Marketing (product reviews)
  • Selling private ads (sponsored posts, display ads, podcast sponsorship, etc..)
  • Public Ad networks (Google Adsense)
  • Consulting and Coaching
Blogging is a very wide field, so the money bloggers make can often vary a lot by subject area, revenue source, and audience. For example, Pinch of Yum, a very high-earning food and cooking blog, was valued at around $45,000 per month. On the opposite end of the spectrum, The Endless Meal, an equally good food blog with a slightly smaller following, made around $6,417 in March 2018. And those are just two examples from one of blogging’s most popular subcategories, food and wellness. Incomes vary just as widely in other disciplines as well; travel is one example. Wonderful Wanderings, a blog known for providing quality travel itineraries, was reported at around $4,300 per month, while Local Adventurer, another travel blog, reported $23,001 in July 2018. In short: there is a wide range of incomes in the blogging world. When you’re starting out, it may be significantly lower than these numbers, but most well-known and well-run blogs make thousands or tens of thousands per month.
Starting a blog can be great for many different reasons. It can be used by existing businesses to help with their content marketing and SEO efforts. It can be used by those who have something to share with the world (e.g. travel enthusiasts who wants to help people plan their vacations, cooks who want to share healthy recipes with their visitors, etc.. There are many great benefits to running a blog and if you treat your blog like a business, then like any other business it has the potential of make money.
Absolutely. Blogging can be an extremely lucrative business for those who are willing to treat it as such. Many part time bloggers have quit their 9-to-5 and become full time bloggers as their income has grown. Like any business, blogging requires time and dedication to master the craft. Investing in yourself and your education can help propell you into a full time blogging career.

It depends entirely on you. If you’re willing to follow the courses and do the work then the courses can help accelerate the speed at which your blog gets traffic and generates revenue. If you’re not going to actively participate and do the work, then it doesn’t make sense. One of the biggest benefits of taking online courses is the relationship you can build with the course owner or other members of the course. Many course creators provide a Facebook community for members where they can help each other along on their journey.

Yes and No. Like any other business (online or brick or mortar), some business owners make money and others don’t. Same is true for bloggers. There are some bloggers who treat blogging as a side hustle and make a few hundred dollars a month. There are others who treat it like a real business and make multiple 6 and even 7 figures a year. Then there are also those who don’t put much time or effort into blogging and don’t make any significant revenue. What you make is entirely up to you based on your willingness to learn and invest in yourself.

Discovery & Reviews of online business tools & services.