What is List Building?
List building is the process of collecting information in order to turn a target audience into a group of subscribers. In this guide we will specifically focus on how to craft a mailing list – a collection of emails that are acquired from individuals who are interested in keeping up with your content.
List building is an essential tool for any business or marketer who hopes to grow their brand. A mailing list allows you to keep in contact with subscribers in order to build relationships, market and promote products, inform of new content and more.
Therefore, it’s no surprise that list building is widely considered to be one of the most effective tools available to businesses and internet marketers. So now the resounding question is: How do I build my own email list?
Throughout this book you will find the tools and resources needed to build an email list of 1,000 subscribers in just 30 days. That’s 1,000 potential buyers for you to market and sell towards!
I will go over how to create opt-in forms, what incentives to utilize for increased email sign-ups, the best autoresponders and more. The reason this ebook works so well is because all the resources it includes are designed to be used beyond the 30 days.
With this guide, you may very well have a list of 12,000 subscribers at the end of just one year. And you’re well on your way! Are you ready to begin your journey to becoming a professional email marketer? Let’s get started.
The Benefits of List Building
So why is list building such a powerful and essential tool for marketers?
First, and most importantly, list building provides you the means to contact a huge roster of interested leads and customers through Email Marketing. As I mentioned above, email Marketing is the process of creating and sending emails with information and updates to your target audience. Because it is a branch of internet marketing, it can drastically increase the profits and sales of your business.
Therefore, email marketing is one of the most popular and profitable types of marketing available. If you’re still not convinced, take a look at a few email statistics below:
- E-mail marketing has a ‘return on investment’ of 4,300%
- 91% of web users check their e-mail AT LEAST once a day…
- When surveyed, companies rate e-mail marketing as being more profitable than: PPC advertising, content marketing, affiliate marketing, display advertising, mobile ads, social media marketing or direct marketing!
- 66% of US consumers above the age of 15 say they have made purchases as the direct result of an e-mail campaign…
- 1/3rd of consumers say they open e-mails based on the heading alone!
These are pretty astounding figures when you consider that the majority of email marketing can be done from the comfort of your home office. For example, let’s consider the ROI (Return on Investment) statistic mentioned above. How can email marketing possibly net you 4,300% returns?!
The answer? It all comes down to the incredible low entry price, another major benefit to utilizing email lists. Building a list costs you and your business very little – but because you’re communicating personally with an audience that wants to hear from you, the conversion rate (the number of subscribers who will become customers) is very high. Email marketing is one of the fastest and easiest ways to turn a profit.
So how do you get subscribers?
There are a few different ways to approach email marketing in order to grow your email list. One such tactic includes the use of ‘solo ads,’ or adverts that you craft and send to existing lists.
In other cases, some email marketers simply gather emails from various external sources and ‘cold’ contact potential subscribers.
In almost every situation though, using proper and direct list building techniques (the ones I will be discussing throughout the course of this ebook) is by far the more successful method.
Why? Because it means that your readers will have made the conscious choice to provide you with their email addresses and contact information. They are familiar with your niche, enjoy your content and are interested in future communication with you. They are not receiving an email from you out of the blue without any indication of who you are or what your company is.
Those subscribers are informing you that not only do they like your brand but they also want to see more of it.
Furthermore, as you become consistent with your email campaigns, subscribers will begin to recognize you in their inbox and, as a result, become more familiar with your brand. You will have the ability to build relationships with them through personalized messages, updates and conversation.
And the biggest benefit to list building? Eventually, once you have built a large list of people who are genuinely interested in you and your products, you can begin to monetize your mailing list and turn your readers into customers!
Let’s learn how!
What You Will Learn
Throughout the course of this ebook, you will learn about multiple tools that will help you create and leverage powerful mailing lists. This will include:
- How to set up and create an autoresponder and opt-in form
- How to encourage people to sign up with an opt-in form, incentives and landing pages
- How to drive traffic to your site to drastically increase your numbers and your conversions
- How to communicate with your subscribers
- How to monetize your list with your own products or affiliate sales
- How to turn subscribers into customers
Chapter 2: The Game Plan
In the title of this ebook we set out a very clear objective: to obtain a 1,000-strong mailing list within 30 days.
The good news? This objective is achievable for everyone. You don’t need a well-established website with regular visitors. You don’t need to have a previous mailing list at your disposal. You don’t need to have any powerful contacts in the digital marketing industry (though, of course, all of these factors can help!). All you need is this guide!
This marketing strategy is designed to work for anyone and through this ebook you’ll find that building a mailing list of 1,000 subscribers is completely attainable and worth it.
Just consider this: Let’s take your 1,000 subscribers and input a modest 0.5-1% conversation rate (I’m really low-balling, here!) You’re looking at about 50-100 ‘guaranteed’ buyers.
50-100 may not seem impressive at first but if you’re selling a $50 digital product, you now have the potential to net $5,000 for the month. Not bad for just 30 days of work, huh?
But it doesn’t stop there: The more subscribers you gain, the more you will continue to profit as you gather momentum and leverage your existing contacts. It’s not unreasonable that the $5,000 could turn into $7,000… and so on.
Okay, so, back to our Game Plan:
Gain 1,000 subscribers in 30 days.
An important reminder: While in theory this averages to about 34 new subscribers a day, it’s important to know that some days you’ll see 200 new subscribers, some days you’ll see 50 and some days you may see zero. And that’s okay! The end goal is 1,000 – it doesn’t matter how you get there.
The purpose of this ebook is to provide you with a variety of strategies and resources so you can find what works best for you and your audience. After all – you won’t know until you try!
In addition, you will likely not see profit overnight and the process will require a lot of time and effort. But just keep in mind: A successful mailing list can turn your business dreams into reality. So that’s the plan and the goal. 1,000 subscribers. 30 days. Are you ready?
Chapter 3: What You Will need
The first step in building your email list is to sign up for a few essential services to help you get started. These are tools that will simplify and streamline the email marketing process for you.
The first and most important thing you will need in order to build and manage your mailing list is an autoresponder. An autoresponder is a tool that allows you to:
- Send out mass emails to specific list groups
- Store and manage your addresses
- Easily build your own opt-in forms (which will appear on your website for potential subscribers).
Autoresponders are essential for various reasons. Most importantly, they are programmed by the user to automatically send out responses to incoming emails. This is a form of automation that can help provide your subscribers with an immediate response and are beneficial for welcome emails, out-of-office responses and more.
A successful business is one that is available 24/7. Autoresponders can help prevent emails from going unread for days, making them a necessity.
But the autoresponders on our list do far more. For starters, they are the easiest way to organize emails lists and campaigns. Rather than type in or copy email addresses every time you wish to send a new email, you have the ability to store specific lists in your dashboard, simplifying the process.
You will also have the ability to customize templates so that crafting emails is simply filling in text boxes and image spaces, making the email building process more streamlined. (You can even save customized templates for future emails!)
Choosing Your Autoresponder
Now it’s time to choose your Autoresponder. There are a number of different options available but the three we’ll be talking about here are MailChimp, Aweber and GetResponse. Each varies slightly in terms of the number of emails allotted for certain prices, specific features and so on.
For this reason, we’ve set up a pricing table and brief summary below for each service, allowing you to compare various options and choose the right one for you!
MailChimp is a popular email service that provides a variety of features including email campaigns, drag-and-drop templates, landing pages and more. MailChimp is ideal for beginners and anyone just getting started in email marketing.
Similar to MailChimp, AWeber provides great tools to craft email campaigns and design templates without the worry of html coding. You can also track the successes of your emails in AWeber’s analytics dashboard, giving you the ability to see how many times an email was opened, how many people saw it, etc.
GetResponse labels itself as an all-in-one online marketing platform. With an easy and advanced drag-and-drop workflow builder, this autoresponder is an easy way for marketers to track overall email success. GetResponse is also the first email marketing service to provide a complete webinar marketing solution designed to increase conversions and engagement rates.
As most of these services offer free trials, I would suggest playing around with each one to determine the best choice for you and your business.
Domain Names and Web Hosting
Disclaimer: Having a domain name isn’t necessary for email marketing – but it is extremely helpful. In theory, you can gather all of your subscribers directly through advertising and social media without the use of web hosting.
With that being said, it’s definitely advisable that you utilize web hosting and a domain name in order to get more conversions. So for the purposes of this ebook, I will include it in this guide. After all, the more people you can draw to your website, the more potential subscribers for your list, right?
So what is a domain name?
A domain name is your identity on the internet and the address people will type in the search bar in order to find and view your website.
In order to have a domain name, you’ll require web hosting, which is essentially a space on the web dedicated to storing your files. If you want your readers and customers to find your content on the web, you’ll need to first find a host.
Note: Most hosting packages also provide domain names. Obtaining both simultaneously can help keep things simple and may save money.
Choosing a Web Host
There are a variety of hosting services out there with diverse strengths and weaknesses. For the purposes of this book, I’m going to focus on BlueHost. BlueHost is one of the leading hosting providers available, with reasonable rates and quality service. BlueHost also bundles useful features and tools such as WordPress.
WordPress is a tool that helps you build and edit websites. Through WordPress you can add widgets like Opt-In pop-ups, contact lists and more to further help your email marketing efforts.
Choosing a Domain Name
When contemplating your domain name, try to pick something unique, memorable and descriptive. Consider your company and try to create a name that speaks to your brand.
You’ll also want the domain name to be easy to remember and spell. In other words, avoid using numbers or special characters. Instead, attempt a name that informs readers about the content of your website while still being catchy. Take your time during this process. Your domain name will essentially represent your entire company, so it has to be great!
Once you’ve obtained your domain name and your webhost account, you can expect to pay an average of $10-$20 a month. On top of your fee for an autoresponder service, you’re looking at about $40-50 monthly.
Unless you choose to use advertising (which we’ll discuss later in the ebook) this is going to be your only overhead. And because we are implementing tools that will increase your conversion rates, you’ll break even after just a few monthly sales.
Finally, and most importantly, you’re going to need to approach this process with the right mind-set. This means you need to be willing to put in time, effort and, yes, even a little money without the expectation of immediate reward. If you’re expecting to get rich overnight, this book isn’t for you.
If you want to make a full-time career out of making money online, then you need to treat it like a full-time career. Any entrepreneur will tell you that having a successful business means investing lots of trial and error.
Which is why this ebook is designed as a one month plan. You’ll be able to see firsthand the progress your business can make in a mere 30 days. In this ebook I want to kickstart your journey to success by providing you with tools that you can implement time and time again – even beyond your first month.
This guide is the best way to set yourself up for success from the get-go. Establishing a large mailing list will ensure that you have a consistent audience, will boost your sales conversion rate and, ultimately, take your business to a professional and maintainable level.
Now let’s talk how to actually get people to sign up!
Chapter 4: Opt-Ins and Bribes!
In this next chapter, we’re going to look at how to create opt-ins and how to utilize bribes with products to gain more email sign-ups.
An opt-in is the small form that pops up for visitors of your website. It invites readers to take some course of action – in this case to provide an email address to opt-in to future correspondence.
Because this tool is the gateway to collecting your e-mail addresses and growing your email list, you want it to look professional and inviting.
You’ll be pleased to know that opt-in forms are simple to create through Aweber, MailChimp and GetResponse (the three autoresponders we discussed in chapter 3) because all three services include the necessary tools.
Simply sign in to your account and find the opt-in form creator located in the designer. Through this tool you will have the ability to pick your color scheme, choose the text and the layout of your form and even have the option of arranging the URL location (IE: Where your visitors will be sent once they’ve signed up!)
Once you’ve created an opt-in form you’re happy with, the next step is to paste it onto your website! We will discuss this step in detail in the next section.
Types of Bribes
So you have your opt-in in form… now what?
Unfortunately there are very few people who are willing to supply their contact information just because you ask for it (unless they really enjoyed your content!) So that’s where brides, or incentives, come in.
An incentive is a reward a reader will get for signing up to your email list. It’s something that offers value to your readers and, most importantly, encourages them to sign up.
Of course, the best-case-scenario is you have visitors who want to sign up to your mailing list, no strings or incentives attached. But without an established website or business, this is an almost impossible task – and the reason why bribes and incentives are so important to implement in the beginning!
Instead, offer incentives that are relevant to your industry or niche. Show your audience why it was worth signing up for your emails and what they can expect from you moving forward.
So what kind of incentives can you give away? I’ll discuss a few of the most popular ones below.
One of the biggest pros to offering Ebooks as incentives is that they are often completely free to produce and include no delivery costs. This means you can potentially hand out hundreds without paying a penny.
It’s important to ensure your Ebooks contain value and substance that is useful for your audience. Make sure that your ebook is actually informative and that it offers a clear ‘value proposition’. In other words; how is your ebook going to make your readers’ lives better?
After all, there’s a good chance you may be selling ebooks in the future, which can present an interesting dilemma. On the one hand, you want to set a professional precedent, even for the Ebooks you’re giving away for free. (In other words, you want to make your audience eager for more of your books.) If the Ebook is terrible then there’s a low chance anyone will want to purchase any more from you in the future.
But on the other hand, if the ebook is great but you’re giving it away for free, your audience may feel cheated when they have to pay for the next one (as you’ve now taught them ebooks shouldn’t cost anything).
For this reason, I would suggest giving away a snippet of the Ebook – maybe part one in a series or the first step in a guide. Doing so gives your audience a taste of your content without providing them the entire book. If they like what they read, they can pay for the rest! Now you’ve grown your list and are beginning to make a profit!
So far we’ve established that Ebooks are extremely useful incentives. But what if you don’t have the time or talent to write an entire book of original content?
A great alternative is to create an ebook using raw materials from a blog or a website that you’re already running (very few visitors will have read all your blog posts, after all!). Simply take those relevant posts and turn them in to content for your Ebook!
If you don’t have the skills, time or content to write an ebook, you can also outsource to find writers for pay. While there’s nothing wrong or bad about outsourcing, it’s important that you find someone who can write professionally and who will represent your brand in a positive way. I would suggest having potential writers complete a short trial article so you can get a feel of their voice and style.
A free report is an alternative to an Ebook that sidesteps some of the potential issues associated with the later. Free reports tend to be much shorter than ebooks but they still offer something highly valuable to the reader.
This might be a ‘secret technique’ for losing weight or making money, it might be a survey of customers in a certain niche or it could be anything else that generally offers a lot of value quickly and in one place.
Free reports are great as they have a clear value proposition and because they don’t undermine your attempts at selling e-books later on. They are also much quicker and easier to make!
Simply offering membership is another great incentive option for your mailing list. If people love your website or business then you can offer them the opportunity to sign up for your ‘exclusive insiders’ club’ or your ‘VIP program.’ Even if you don’t have anything physical to offer, like an Ebook, this can still be a highly effective strategy.
After all, people love feeling exclusive and important so let potential subscribers know why they should be a VIP! Will they be the first to know about new products? Is there a possibility of coupons and/or giveaways when they opt-in? When you make your ‘Insiders’ club appealing, you increase the likelihood that someone will sign up for your mailing list.
Hosting a competition and offering prizes is another great way to increase opt-ins. One fun way to do this is to enter all your subscribers into a drawing for a new product every month and announce the winners via e-mail. Try to include a product that represents your brand (or, even better, one of the products you actually sell!)
Deals and Offers
You can also provide information to your email list about big offers and current deals. Take a look at Groupon as an example. They provide daily deals straight to your inbox. Or even let your audience know about any products you have an affiliation with – offering a discount code or coupon is an easy way to convince them to sign-up for your emails!
Finally, the best case scenario is to get your emails to sell themselves. Think of your messages as products by their own right. Ensure that they offer clear value to your audience and that they have a real selling point.
How do you get an email to sell itself? You promise to provide your audience with amazing exclusive information and offers, you do an email course and teach them valuable secrets and techniques, or you make the e-mails high-quality and creative so that they become more than just messages.
As a result, your audience will be excited to see your emails and will be more likely to sign up without any additional ‘incentive’. Once your business has had time to grow and expand, you may very well find that getting people to sign-up is the easiest part of the process for you!
Placing Your Opt-In
Okay, so you have your professional and appealing opt-in form. You have your incentive/bribe to convince viewers to sign up. Now it’s time to start thinking about where you’re going to place your form and how you’re going to get people to see it.
One option is to put it on a landing page (which we’ll look at in the next chapter.) You can also place it on your existing website, if you have one, in which case it can live on the home page, at the bottom of each post or in the sidebar as a widget. (Essentially any place that is going to get a lot of traffic and attention!)
As an alternative, you can also try utilizing a pop-up box. These are the boxes that appear after a certain amount of time has passed when you’re visiting a website. Pop-ups are great because they appear right in your visitors’ line of sight and prevent them from having to search for a form.
You can get pop-up boxes from sumome at (https://wordpress.org/plugins/sumome/).
Important tip: When using them, make sure that they don’t pop up right away (You can set a timer in the settings) You want to allow your audience at least a little time to view your content before you bombard them with requests!
It’s also important to ensure that the reader can see how to exit out of the pop-up box – which is especially important for mobile users who can sometimes end up stuck with no way to interact with the page unless they leave… which is definitely not ideal.
Chapter 5: Creating a Landing Page
I mentioned above that a great place to put your opt-in form is a landing page. Landing pages can be added to an existing page on a website or even be used on their own.
A landing page is going to be the single most important tool for getting people to sign up for your mailing list. We’ll see why that is and how to make the most of them throughout the rest of this chapter.
What is a Landing Page?
A landing page is essentially any page that is designed specifically for driving conversions of some kind. In other words, this isn’t a standard page on your website – it exists purely to get visitors to perform a certain action.
The most common actions that these pages are geared towards are a buying a product and signing up to a list. When the objective is the latter of the two, the landing page then tends to then be referred to as a ‘squeeze page’.
Here are some example landing pages:
Formatting a Landing Page
There is a good chance you have visited a landing page in the past and have probably noticed a few of the following:
The most obvious thing to note about landing pages is that they tend to be very long and narrow in design. They require the reader to continuously scroll to find additional information and content. Landing pages are designed this way to hook audiences and to get them to continue reading/scrolling.
Additionally, landing pages tend to have no other links, adverts or buttons because they don’t want you to navigate anywhere else. Landing pages serve one important purpose – to get the reader to take action. For this reason, there are typically no busy backgrounds or alternative stories.
The most successful landing pages will tend to use a large font and will contain lots of headings, capitalization and colored words. All of these features are designed to ensure that a reader can grasp the majority of the narrative simply by glancing at the headlines.
Your landing page should also include a call-to-action (CTA) statement; a statement that instructs the reader to do something. For example: “Get your free copy today” or “Get instant access” are both call-to-action statements.
These CTA’s are important because the majority of visitors to any website tend to leave within seconds if they haven’t found what they are looking for. You need a way to hook your audience and a landing page is the perfect way to do so.
So you know the kind of layout your landing page should have but now we’re going to move on to the content. How you write the content on your landing pages can make or break your product and its success. You want to persuade your audience that they can’t live without your product and that they simply have to buy it.
In this next section I’m going to go over a few techniques you can use to turn your landing page into a persuasive marketing strategy.
The first thing to consider is AIDA.
AIDA stands for:
AIDA is process that involves introducing yourself and your product to an audience that has never heard of you before and convincing them that they absolutely need whatever you’re selling by the end of your landing page.
Let’s review each step of AIDA
Awareness/Attention: Explain who you are, what you’re selling and why it’s important. Detail your product and business under the assumption that readers have never heard of you before.
Interest: Peak the readers interest by providing statistics, real-life experiences and other details.
Desire. Inform them why they should buy this product or service. Ie: How is it going to change their life? Paint them a picture of their life with this product vs their life without it.
Action: Use a call-to-action statement instructing the reader to purchase your product through a link, button, etc!
Ready to implement AIDA? Let’s start by focusing on your ‘value proposition.’
In short, your value proposition is not simply the product you’re selling but instead what the product will do for your customers. What is the overall benefit of purchasing your product? What problem does your product solve?
Once you tap into your value proposition, you can begin to create an emotional hook that will reel in your audience. If your book is going to make them richer, then paint them a picture of white beaches and private yachts. If your product will help them manage money, allow them to imagine what it might feel like to live without the stress of bills and other expenses they can’t afford.
If you offer something that will make them stronger and fitter, then help them visualize a ripped six pack, bulging arms and priceless confidence. Creating a desire for your product will lead to more purchases and overall profit.
TELL A STORY
Including a narrative structure in your landing page is another great way to hook your audience. We as humans tend to gravitate toward people who have had similar experiences to our own. It can be of great benefit to your business for you to share you personal story or successes and how your product changed your own life.
We tend to automatically imagine ourselves in the shoes of the person we’re reading about. Use this to your advantage so you can really sell that emotional hook of how you transitioned from being dirt poor to financially stable, and so on.
Have you ever accidentally tuned into a trashy program on TV and not been able to turn away? You end up watching to the end and you’re not sure why? This is a great demonstration of the power of narrative and why it can make or break a landing page.
Above all, you need to address the fears of your readers. Have you ever been prompted to provide your contact information for a company and all you can think is, “How much email spam an I going to get from this?” Or assumed that an Ebook can’t possibly contain useful content because it’s free?
Take the time to identify those fears and explain to your audience why they need not have them. You can never include too many details about what they can expect from signing up to your email list of purchasing your product.
Let’s look at a few examples.
The following is a great example of a landing page that is advertising for a mailing list and ebook about losing weight.
“I Know How Hard It Is To Lose Weight When You’re Tired And Busy – But I’ve Found The Answer!”
Read On And I’ll Share My Tips With You For FREE!
I know what the problem is.
I’ve been exactly where you are and I was that way for a long time.
I wasn’t super overweight or anything – I just had that extra tire around my waste, flabby arms and low energy.
My back hurt all the time. I was what you call ‘skinny fat’.
Worst was how it made me feel. I came home from work EXHAUSTED.
And quite frankly depressed.
But that has all changed recently thanks to a new approach I found to working out.
It’s called CARDIO ACCELERATION and it’s completely changed my life.
With just a few 20 minute workouts a week I have been transformed into a NEW MAN.
Honestly, it’s so easy and it’s so powerful that I could hardly believe it myself. And now I want to share it with the rest of you!
What is cardio acceleration you ask? How is it any different? Read on and I’ll share it with you AT ZERO COST TO YOU.
And if you’re interested in learning more then you can sign up for my FREE e-mail and get WEEKLY workouts sent straight to you!
SIGN UP TODAY!
Or if you’re still unconvinced…
HOW CARDIO ACCELERATION PUTS YOUR BODY IN A FAT BURNING ZONE AND KEEPS IT THERE!
Tools For Building Your List
So now that you know the basics of creating landing pages you can implement a few of the following tools to take your landing page to the next level.
By far the easiest and fastest way to create a landing page is to use LeadPages (http://leadpages.net). LeadPages have ready-made landing page templates that you can choose and customize to fit your business or brand. LeadPages is is a great investment as a tool for building your business.
Let’s look at this service’s options and customizations:
Aurelius Tjin’s High-Converting Opt-in Template
If you’re looking for a way to create squeeze pages without the hefty price, consider downloading Aurelius Tjin’s ‘High-Converting Opt-in Template’, available free at http://unstoppableprofits.com/freebie-high-converting-opt-in-page-template
OptimizePress is another great tool for making the process of building landing pages simple and easy. It also includes a variety of built-in features like membership portals, webinar registration page creation, product launch funnels and more.
Unbounce is a similar tool but has a particular emphasis on mobile responsive designs. It is called ‘unbounce’ because it promises to help you reduce your bounce rate – or the number of people come to your site and then leave immediately. (Not great for business!)
GetResponse’s Landing Page Creator
GetResponse has its own built in landing page creator which is particularly useful for users who are already using GetResponse as their autoresponder.
Unlike the other tools on this list, Optimizely doesn’t focus on building landing pages but, instead, helps you test out the effectiveness of your landing page.
With Optimizely you can:
- Validate your messaging and marketing campaigns in Optimizely’s easy-to-use visual editor
- Deliver personalized customer experiences at scale
- Experiment server-side and roll out new features via Feature Management to mitigate the risk of a bad launch
- Build out your testing program using Optimizely Program Management
Chapter 6: Generating Traffic To Your Landing Page
At this point in the guide, you will have done the following:
- Created a domain name and utilized a web host
- Signed up for an autoresponder
- Designed and posted an opt-in form
- Utilized incentives to increase sign-ups
- Created a landing page with CTA’s, persuasive writing and product details
Now you need to ask yourself: How do I drive traffic to my landing pages?
Using SEO or ‘search engine optimization’ is one of the best ways to get traffic to a website. SEO is essentially how you get your content to rank in google through keywords, external links and specific formatting so it is easier to find and read.
Social media marketing is another tried and true method for increasing traffic through platforms like Twitter, Instagram and Facebook.
However, the problem with SEO and social media marketing is that they take time – and lots of it. It can take months for your content to begin showing up in search engines based on your SEO efforts. And gaining enough followers on social media to generate a decent amount of traffic to your landing page doesn’t happen overnight.
These are methods that should definitely be integrated into your overall marketing strategy, don’t get me wrong. But because we want to get you those 1,000 subscribers in 30 days, we are going to focus on faster alternatives to generate traffic to your landing pages.
Solo Ads and Ad Swaps
At this point you may be thinking to yourself, “Didn’t she say not to use solo ads at the beginning of this ebook?!”
True. Using solo ads to their full – and profitable – potential can be a hefty process. And again, I don’t recommend using them to cold-call potential subscribers. However, when we’re talking about driving traffic to your landing page – solo ads can be extremely beneficial.
Solo ads are essentially email ads that you purchase from individuals who possess pre-collected email lists. They are an easy way to generate clicks to your landing page with the hopes that they may lead to future email opt-ins.
These types of ads can be purchased based on either the total number of clicks you would like to receive on your ad OR the total number of subscribers you wish the email to be sent to.
Here is an example:
Ad-Swapping is a similar process except you aren’t paying an individual for an email list. Instead, you post the ad of another entrepreneur and they post yours with the hopes that you will both gain new subscribers off each other’s list. For this reason it can be beneficial to find an individual in a similar niche market to yourself so you can be introduced to new members of your target audience.
Resources: There are ad swap marketplaces such as http://safe-swaps.com, which is primarily for email swaps. Another great service is Udimi (http://udimi.com/) where you can buy solo ads from sellers.
PPC, or ‘Pay Per Click’ is a form of advertising that you can use to get immediate visitors to your landing page. The idea behind PPC is that you, the advertiser, pays the publisher each time your ad is clicked on. PPC can seem daunting to email marketing beginners because you want to earn money not spend it, right?
But remember: The more times your ad is clicked on, the more traffic to your landing page and the higher your overall conversion rate will be… which means more money in your pocket!
The two most popular PPC networks are ‘AdWords’ (which stations your ads above the search results on Google) and Facebook (which places your ads in the sidebar on Facebook’s Home Feed.)
Google ads are great because the people who see them will be the ones actively looking for your particular niche. For example, if you market your mailing list as a ‘fitness course’ then you’ll want to find people who are searching for that specific term.
Google ads allows you to pay to appear as one of the ‘sponsored ads’ for that particular keyword search, which can help to bring people interested in your subject to your page. So when someone searches ‘fitness course’ in google, your ad is one of the first to pop up!
Another useful to that Google ads provides is the ability to test out various keywords to determine which will be the most valuable. Maybe ‘fitness course’ doesn’t rank as well as ‘fast fitness course.’ You’ll want to be as detailed as possible so you drive the correct audience to your content.
Facebook targets your audience in a different way. On Facebook, you can identify viable target audiences by looking at the details that users have given about themselves. For instance, if your niche is wedding dresses, you will likely want to advertise towards engaged, 20-30 year old women.
Have you ever been searching the web for an appliance and the next time you get on Facebook you suddenly see ad after ad related to that particular appliance?!Facebook’s ad service works this way to provide the appropriate audience with your content.
You can also play around with display advertising, another form of PPC that places ads on websites and blogs in your niche. These are less targeted but they allow you to use customized graphics to make your ad more enticing. AdSense is a great resource with this type of advertisement.
Forums and Communities
Another strategy for drawing traffic to your landing is to reaching out to forums and communities in your niche.
Forums help to cut out the middleman and let you interact and communicate with potential subscribers first-hand. They allow readers to get to know you through your voice and writing style and can help build relationships with potential customers.
In addition, most forums allow you to insert a “signature” which is embedded on the bottom of all your responses. This is a great place to add a call-to-action with your landing page URL!
The example above is a forum signature taken from the Warrior Forum.
Content marketing is a broad and extensive concept that is involved in basically every aspect of digital marketing. It is essentially the process of using your content to bring readers to your site and mailing list. You are a successful content marketer when you become an expert in your niche and people visit your website because your content is actually relevant and useful to them.
Content marketing works by gradually establishing yourself as a leader in your niche group through consistent, high-quality blog posts or articles. This can often take months of continuously posting informative and relevant content.
For the purposes of our 30 day goal, I’m going to discuss how to content market your brand correctly so it can be effective immediately. Our goal can still be achieved by creating just one high-quality blog post that is published somewhere on the internet.
This article should be long, in-depth and should provide real value to the reader. Successful blog posts are ones that are full of statistics, links to resources, quotes from professionals and so on. If you want your article to be one of the first ones to pop up in a google search, it needs to be professional and well thought through.
Know Your Audience
Lastly, and most importantly, know your audience. You want to cater your landing page and marketing efforts in a way that will resonate with your target audience. Think about your niche group and what marketing strategies will be the most productive.
If you’re selling expensive shoes for businessmen, you’ll probably want to steer clear of places like Reddit for advertisement purposes. Or if you’re targeting teenagers with your product, you may want to include more conversational language on your landing page and so on.
Knowing your audience can directly affect the traffic you generate to your website and the number of emails on your list.
Chapter 7: Monetization – How To Make Money From Your List
So now you’re well on your way to successfully driving traffic to your landing page. Continue to use all of the tools and resources we’ve discussed in the previous 6 chapters and you’ll be well on your way to reaching that 1,000 subscriber goal.
Now it’s time to think about the bigger – better – goal: making money. After all, I’m pretty positive you didn’t go to all this effort to get a mailing list just for the sake of, well, having a mailing list. Like I mentioned in the introduction, we want to turn those subscribers into customers!
So how can you make money from your emails and newsletters? Let’s discuss some solutions below.
One of the easiest ways to start making money from a mailing list is with affiliate marketing.
Affiliate marketing is the process of promoting a product or service to an audience and receiving a commission based on the number of people who make purchases through the links you provide.
If affiliate marketing appeals to you, start by searching for affiliate programs with products in your niche. Your email list will have subscribed to you for particular content so you’ll want to provide them will relevant products and services.
It’s also easier to sell a product that you have used personally and actually liked. Your audience will know whether or not you’re promoting a product purely for sales or if you actually believe it’s worth the time and money.
Amazon has a great affiliate program (http://aws.amazon.com/partners/) through which you can link their products and receive a commission when those links are used. Amazon is great because it offers a variety of products, which means you’ll have no trouble finding and promoting an item that’s relevant to your niche and business.
In addition, Amazon works in a unique way that allows you to be paid even if the product you are promoting isn’t purchased. For example, let’s say you link a shoe rack on Amazon and a customer follows that link. They may not end up purchasing that shoe rack but if they put anything else in their cart and buy it (through that same initial link) you still receive a percentage of that sale.
Creating a Product
Selling other company’s products is a great way to start… but have you considered selling your own? Doing so means keeping 100% of the sale, which, obviously, lends itself to a greater profit potential.
Remember those incentives we discussed in Chapter 4? Ebooks and other digital products can be ideal for selling because, again, they cost very little to cost and distribute.
Tease your audience with a portion of an Ebook or guide as an incentive to sign up to your mailing list. Then promote and sell the rest of the book to begin earning a profit!
There are a number of different e-commerce websites available for you to sell your ebook through. A couple of popular ones include:
With a simple interface and use-friendly platform, PayHip markets itself as the easiest place to sell digital downloads and memberships. Through this service you can sell anything from music, Ebooks, software and more.
Tradebit is a download shop, publishing platform and a tool for marketing, all in one service. Buyers can purchase and download without signing up and even includes affiliate marketing and a fully searchable and categorized retail file platform.
If creating a digital product isn’t ideal for your, you could try buying the “rights” to digital products and reselling them. The concept is simple – you purchase a product and the rights to that product , which allow you to sell it as your own. There are various types of rights but you’ll typically see these three: resell rights, master resell rights or private label rights.
Resell Rights mean that you have the right to resell a product as-is. You are usually unable to change or edit the product in any way.
Master Resell Rights allow you to not only sell the product but also the resell rights themselves.
Private Label Rights products are ones that can be altered, edited and changed in whatever way you, the buyer, sees fit. In addition, you can claim authorship to products with private label rights.
Take a look at http://unstoppableplr.com/smauthority/ for an example of a private label product which can be resold.
As I mentioned above, you can claim authorship with private label rights, without writing a single word. This is a quick way to sell products without the time and effort needed to create them.
Making Money From the List Directly
Over time, as your list grows and you become more familiar with the methods above, you can begin to make money from your list itself. (I told you your mailing list could become a powerful tool!)
You can make money from your list by:
- Selling your own solo ads direct to your list rather than purchasing them from other companies.
- Including sponsored ‘shout-outs’ for other companies or products.
- Including an ‘affiliate’ section at the end of your newsletter with links to other products and promotions.
And that’s just the beginning!
Chapter 8: The Art of Follow-Up and Sequencing
Managing your mailing list can be a complicated process. On the one hand, you want to send emails consistently so you stay relevant and in-touch with your audience. On the other hand, you don’t want to run the risk of becoming annoying to your readers because you’re sending too many emails.
What’s more, it’s important to know the correct timing when it comes to the offers you present in your emails. To maximize your conversion rates, you’ll want to build buzz around your product and get your audience excited for it.
When Do You Bite?
Because timing is so crucial, it’s not wise to launch straight into a sales pitch. You don’t want to appear too pushy or be too forthcoming. Instead, you will want to build trust and authority first. The best way to achieve this is by providing value in the first few emails you send out. First impressions always matter, even in the email marketing world!
For example, if you have an item that you want to sell, start by teasing that product to your subscribers. Tell your audience that the item will be in short supply (This creates more desire for the product and helps boost sales) and that there will be a limited window for purchase.
This is the start to what we’ll refer to as you your ‘email sequence.” You will go from delivering value and building trust, to mentioning an exciting opportunity, to building up the excitement for the launch of your product. We are essentially implementing the ‘AIDA’ strategy again – Awareness, Interest, Desire, Action!
Consider sending the following four emails:
1 – Personality Email
In this first email, spend the majority of your time introducing yourself, talking about how you’re excited to get to know everyone and thank them for taking the time to subscribe and join your list. Avoid mentioning anything about buying or purchasing your products and services.
2 – Value Email
In this next email, you’re going to provide something of value to your readers. Again, this could be a free ebook, a report or just a powerful tip in the email itself. Show your subscribers the sort of content they can expect from you moving forward.
You can also mention that if they like what they’ve seen/read, you have an exciting product coming up. You can also mention your launch date and ask for feedback and ideas.
3 Product Email
Now it’s time to focus more on the product itself. Talk about what it does and how it’s going to help people. Provide your own success story with the product, include positive reviews from others who have used it or link to statistics or fact related to the item.
4 Sales Emails
Finally, you’re going to put on your sales hat for this last email. It’s time to launch your product! Go out with a bang by informing readers why the product is worth the time and money. Give them the direct link to your product and mention after the launch that you still have a few available for purchase.
Here are some addition types of emails you can send to help boost sales and views.
One-Time-Offers and Upselling
‘One-time-offers’ (often called OTOs) are offers that are time sensitive. Meaning once a deal is done, it’s done for good.
So when good time to offer these?
- Straight after someone has signed up to your mailing list (Let them know you appreciate the action).
- Or straight after someone has bought one of your other products (This is called upselling).
Upselling works incredibly well because you are appealing to an individual who has already shown interest in your product market. If you market a deal well enough, you can increase your profits with a OTO.
For example, if you’re selling an ebook for $30 you can upsell a bonus chapter for an additional $5. Even if you only upsell to 10 people, you’ve still profited an extra $50!
How Often Should You Email Your List?
So how frequently should you be sending your emails? There’s no perfect number but as a general rule you should aim for once or twice a week. This way you stay relevant but you also aren’t going to bombard someone with emails to the point that they unsubscribe.
You can increase the frequency of your emails as you get closer to your launch date to increase excitement and anticipation of your product (and to remind your subscribers that the product will be on sale very soon.) As your launch date gets closer, send a few ‘reminder’ emails closer to the date.
Another great way to make more profit from your email list is to offer an extended sale at the end of the launch when your product has run out. This gives people a second chance to make a purchase and it’s often a great way to pack in a few more sales.
There’s a formula to email regularity that can take some time to figure out. It will also depend on the needs and wants of both you and your consumers.
Internet marketing expert, James Schramko, says of email marketing: “Be the one sending emails, not reading emails”. This means emailing your subscribers more often than you reads them.
His theory is that the more emails you send, the better the opportunity to add more calls-to-action, which can lead to more sales.
When Is The Best Time To Email Your List?
Believe it or not, the time of day can have an pretty big effect on the success of your emails. So what is the optimal time? In general, emails that are sent in the early morning are more likely to be seen, open and responded to. People tent to check their email as soon as they wake up so it can be of great benefit to you to schedule them at that time!
For additional input, GetResponse has performed tests to see the responses of emailing at certain times and on certain days. The following is an infographic that they had created based on the results. (Do note that this graph is only based on their target demographic and market).
You can read the full post here: http://blog.getresponse.com/whats-best-time-day-send-email.html
Creating a Powerful Autoresponder Follow-Up Sequence
The most powerful feature of any autoresponder service is its ability to create follow-up sequences. This feature gives you a way to essentially “pre-load” your email messages and schedule them to go out at certains times and on specific days once a subscriber signs up to your email list.
Here is a sequence you can follow for an optimal autoresponder campaign:
- Day 0 (directly after they subscribe) – A welcome message to welcome new subscribers and telling them what they should expect from your newsletter.
- Day 1 – A free tip or resource
- Day 3 – Another free tip or share an interesting blog post
- Day 7 – Additional free content
- Then once a week you can choose from the following email types to send:
Types of Follow-Up Emails You Can Create
What sort of emails can you send to your email subscribers? Here are a number of ways to get you started:
- A tip. This is the easiest type of email you can send. Simply share one tip and expand on that. You could also share a “Top 10” with your list.
- An interesting blog post of yours or another site’s
- A video
- A sales message – Promotional offer/special offer for subscribers only.
- News/updates from you about yourself/your business or news about the industry
- A story or something you’re passionate about. Speak from your heart and let subscribers know how you feel about a particular topic.
- A review. Why not share your thoughts about a particular product or service? Your subscribers will appreciate your opinion.
Chapter 9: Conclusion
You did it! One month down, 1,000 subscribers gained. Before you continue on your successful email marketing journey, I have a few parting tips and advice:
Trial and Error: You’ll notice that in most of the chapters, there are a variety of options at your disposal. If one method isn’t working for you – try another! Every business will require different strategies. I designed this ebook with this in mind so you can create your own ideal marketing plan.
Don’t Get Discouraged: Not every week will reap the rewards you may have witnessed the previous week. Don’t let this affect your overall goal! It’s impossible to determine exactly when you’ll hit major success… and you’ll never know if you give up.
Refer Back to This Guide: As I mentioned in the introduction, this guide is meant to be used beyond your first month! Refer back to relevant chapters when you’re stuck or have a change in your business plan.
Most importantly, always remember why you started your business in the first place. Money is ideal, numbers matter but your love for what you do should always come first.
IMPORTANT: To help you further take action, print out a copy of the Checklist and Mindmap I provided. You’ll also find a Resource Cheat Sheet with valuable sites, posts and articles that I recommend. you go through.