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How to Pick a Blog Niche

Whether you are starting a personal blog, selecting a niche is easily one of the most significant decisions you will need to make as it will determine the direction of your business. From the design and theme to the content on your blog, your niche is a category that aims to draw specific visitors onto your platform. You may even notice that your niche guides the monetization options that come your way.

There is no such thing as a wrong niche; however, it is essential to keep in mind that some are easier to break into than others. Some happen to generate enormous amounts of money as companies want to purchase ad space and sponsored post geared towards their intended target market.

Before setting up a blog, be sure to read this guide to learn how to select a niche that is right for you.

What Exactly is a Niche?
In short, a niche is a subject matter for your blog. For instance, if you plan on writing about makeup and skincare, then health and beauty would be your niche. If you’re writing about earning an income online, then you are in the business niche.

Using the term niche instead of topic allows you to create content that might occasionally be outside of your niche; however, it does not impact the overall niche of your blog. For instance, you may write an article about going out of town, yet your blog is still a business niche. In some cases, you might not have any content and still have a niche such as if you run a community site.

What does your niche describe?

• Your Audience
• Your Main Subject Matter
• Your Products
• Your Design
• Your Mission statement

By looking more in-depth at the word niche, you will find that it means a specialized area of a market for a specific type of service or product.

Based on the description above, it makes perfect sense for bloggers to select a niche to further their business and narrow down on a specific target group. Primarily, the niche you choose should meet a demand that is currently unfulfilled; however, that is not always the case as not all niche websites aim to accomplish something.

Statistics Within Niches
You might be wondering why it is vital to determine what niche is best for you. Isn’t it as easy as deciding what niches are successful by the amount of traffic and just selecting one?

Well, if that were the case, everyone would have a successful website. There are many critical factors beyond the amount of traffic volume a blog receives on a regular basis. Even if you were to select a topic solely based on popularity, you would quickly realize the success rate is not one-size-fits-all.

Why is that? Well, many sites are not entirely clear about their specific niche from the start. If you check out successful blogs from a variety of niches, you will notice that some of the most prominent blogs do not always feature the most popular niches. It is also important to keep in mind that most bloggers do not commonly share their traffic statistics with the public, so it is not always easy to determine the success of their blog based on traffic.

A survey conducted by Warrior Forum stated that popular blog topics include the health niche, the relationship niche, the business niche, and the gambling niche. While the stats do not clearly paint a picture of the most popular niches, we still keep seeing the importance of selecting a niche as it leads to increased amounts of success.

What You Will Learn In This Niche Guide
Throughout the course of this guide, you will learn about:

• Key consideration factors during the niche selection process
• Researching niches and subcategories
• Ensuring your niche has a target audience
• Identifying opportunities
• Monetizing your intended niche
• Creating new niches based on your personal brand
• Ensure new content within your subject matter
• Selecting a niche outside of your area of expertise
• Identifying strategies and what to avoid

By the time you finish this niche guide, you should have a detailed understanding of what makes a niche ideal for blogging as this will allow you to make the best choice for your intended business. Essentially, you will value the importance of choosing the right niche so that you increase your success rate while also enjoying the actual day-to-day work aspects of maintaining your blog.

It is vital that you truly grasp and under this concept so that you can skip out on years of struggles and head straight to instant success.

Chapter 1 – How Have You Chosen Previous Niches?
Start by looking at your current position on how you have chosen niches in the past as well as identifying any system you might have had to find new subjects to cover. It is essential to be aware of any current problems you might be facing due to having the wrong strategy as it may be limiting your blog’s potential to succeed.

Common Strategies To Avoid When Selecting A Niche
The most common strategy that most bloggers implement to find their niches is looking for the most popular niche based on audience size and then writing basic articles in that niche. Sadly, this is a sure fire way to make your life incredibly difficult and possibly quite dull.

An example of this niche-related strategy might be to make a blog about fitness. Fitness is an enormous industry that generates a lot of money and a large audience as it applies to just about everyone. We have seen a number of successful fitness blogs, so it must be the best choice, right? Well, that is not exactly true.

Since fitness is such a popular niche, it tends to be a terrible choice for one’s first blog due to that very same reasoning. If you were to create a blog about fitness, you now have to compete with hundreds of thousands of fitness-related blogs. Keep in mind that there are also successful fitness websites like Bodybuilding.com and MarksDailyApple that been around for some time, have a plethora of marketing resources, and have plenty of brand visibility.

In the fitness industry, you might write a post on how to lose weight and wind up competing with millions of other articles on that very same topic. How can you expect to stand out in this type of industry and get noticed amongst millions of other similar posts about weight loss?

This same strategy goes for other popular topics such as finance, business, and dating. Another major problem of writing for a large niche is that it is likely you selected an industry that you are not already an expert in prior to creating your blog. While it made seem as though anyone can write an article about crunches, you wouldn’t want someone to get injured and blame you for it despite you having little to no expertise in the matter.

In regards to business or finance, you might struggle to write about complex topics such as investment strategies and business management which may result in difficulty creating new content as you are not truly familiar with the topics at hand. You are more likely to find the issues boring or hard to understanding which increases the chances of you not sticking to writing articles on your blog.

For this very reason, individuals who select the first popular niche they come across and start a blog around it almost always end up disappointed as they typically spend years writing the same content only to realize their blog didn’t go anywhere. All in all, most ‘popular niche’ bloggers end up giving up at this point.

Chapter 2 – Identifying Your Self-Interests
So, if you cannot select the biggest niche, what should you do?

Well, a common tidbit of advice among writers is to write about what you already know. Typically, one may aim this advice at creative writers and fiction writers; however, it still applies in this case as well.

What exactly does this mean? Writing what you know means to write something that you have previous experience in that you also find interesting and enjoy writing. Ideally, your blog should not be viewed as work and should be something that you look forward to as well as enjoy doing in your spare time.

By picking a niche or topic that is already an interest of yours or a hobby you participate in, you are giving yourself a head start as you bring plenty of knowledge to your blog. You will understand the subject and know what kind of content visitors are interesting in reading. There is a better possibility that your blog will stand out amongst others as you can create unique topics within the field.

Most importantly, writing a blog about a subject you enjoy means that creating content will not feel like a chore. Since you find the topic interesting, you are more likely to develop high-quality posts in a short amount of time. Your passion for the niche will ensure you write regularly and that you come across excited about whatever it is you are informing your readers.

Examples of Personal Interest Blogs
So, what might a blog about a personal interest look like? This factor is often left out in other guides as may think that writing about what you enjoy is obvious; however, that is far from the case as many people do not have traditional interests or hobbies.

Many individuals are so consumed by work and our day-to-day lives that we do not have much free time to pursue travel, sports, or learning a new language. All in all, many people do not know much about finance, fitness, or cooking. It is likely that you spend most of your evenings watching TV, relaxing, and taking the kids to practice.

So, what should you do if you do not have a clear interest or hobby? What can you write about when you are not passionate about one traditional topic? The trick is to understand that any idea can turn into a niche for a website. You are not limited to selecting something that one might consider a hobby or interest in a traditional manner.

For example, maybe you enjoy the computer game The Sims. While that is not something you might announce at a party as your hobby, it does not mean that it couldn’t make for a great niche on your website. The same idea goes for the love of a specific show, movie, play, or even actor.

Fan websites are widely beloved because they feature something that many people are also passionate about. A fan website has clear routes to market, so they do not face much competition, and there is a steady supply of new stories to broadcast.

If there is something you love, a fan website might just be the perfect remedy. Once you select your topic, you can find existing Reddit groups and even groups on Facebook and Google+ to announce your blog and watch as other fans visit your site. You may also get support from the creators of a show or an actor themselves.

You can also apply this to sports teams as there are plenty of people passionate about their favorite teams, and there is a plethora of opportunities to promote your blog. How about placing an ad in a program for the next game?

If you prefer an alternate route, you could look at your daily life for inspiration. You could write a personal blog about being a vegan, a mom, a pet-owner, or even your profession such as being a doctor. Some people also look at personal experiences to help determine a niche such as traveling and school-related niches.

Coming Up With A Personal Brand
Inventing new niches is entirely doable as everyone is complex and enjoys multiple topics throughout different areas of their lives. You can bring a unique perspective to any type of subject you are covering on your blog which is why you might want to look into making a personal brand for your website. Why not tap into who you are as an individual and create a new niche that only you could offer visitors?

This idea may sound a bit confusing at first, so here are some examples to clarify this idea. Nerd Fitness is a website that incredibly popular despite its lack of one specific category. This website combines fitness and nerd culture which creates an entirely new topic that aligns with things the blogger wants to write about in posts. The blogger has now made a personal brand with a niche that is specific to him and visitors who enjoy the combination of two niches.

Another prime example of this idea is the Art of Manliness as it is so much more than a website with a common niche.

In short, you do not have to have one specific hobby to create a niche. All you have to do to find the right niche is take a look at who you are as an individual. Determine your niche by understanding precisely what you are passionate about in your life and what makes your ideas unique. Offer people something that no one else can on other websites. Your personality sets the tone of your personal brand as it allows you to build an entirely new and creative niche.

Chapter 3 – Get Out Of Your Comfort Zone and Learn
If an obvious topic still does not come to mind, there is one more option that is available to you, and it is to learn something brand new to you.

Right now, you might have no hobbies or areas of expertise, yet that is entirely normal. It is important to remember that many people are in the same boat as you, so don’t let that stop you!

Keep in mind that this idea typically only works if you find something that interests you or something that you genuinely want to learn. You can easily create an exciting and unique blog that revolves around you learning a new hobby or subject as you can document your progress and share what you learn with your audience.

Maybe, you wish you were a hacker or could fluently speak another language. All you have to do is begin learning and sharing your experiences and any tips to your audience along the journey.

Why Should You Listen to A Learner?
You might be wondering why someone would want to take advice from you if you are not a certified expert in the field. What could you offer that someone else hasn’t already?

Learners typically have the upper hand on writing about topics. Unlike experts, learners do not scare away their audience with the use of jargon. Learners make excellent teachers due to being able to put themselves in the other person’s shoes as they previously went through the same learning curve. As a reader, it is interesting reading from a learner’s narrative as it feels personal and can even be fun to read.

Another advantage of writing while learning new subjects is that you will likely have an easier time creating content. As an expert, you might worry about other experts reading your work which may make you feel as though individuals are watching your every move.

For example, if you are a fitness writer and suggest a move that results in someone getting injured, it is almost sure that other experts in the fitness industry will comment on your posts to inform you of the poor advice. If you are writing about a complex topic such as psychology or brain health, you can bet that others will laugh at your post if you mess up on terminology.

If you write as a learner, you are letting your audience know ahead of time that you have little expertise on the subject at hand which gives you a free pass. People are much kinder to learners which allows you more freedom to write without fearing criticism.

The blog The Personal MBA is a successful blog by Josh Kaufman that started off as a small project. He initially used it to take notes on his learning progress within the business industry as his goal was to get an MBA; however, Josh did not have the money or time to do so. Instead, he decided to learn a bunch of different business principles taught in courses related to an MBA and kept his blog as a way to retrieve such information for personal reference.

All in all, he ended up creating an excellent resource for both entrepreneurs and those interested in business. The result of his hard work was a wildly popular site, a business venture, and a book deal.

Josh’s story might inspire you to approach a topic of interest as a newbie so that you can give it a unique twist. This story shows us that if you want to learn a new topic and there are not enough resources other there, then there is an excellent chance other people also feel the same way. Build a blog for yourself, and you will also be building it for other people as well. Some people refer to this idea as scratching your own itch.

Focusing On Personal Growth
Instead of focusing on an actual topic, you can also approach your new niche as a series on personal growth. For example, many fitness blogs feature bloggers aiming to lose a certain amount of weight. Someone who is overweight may find it reassuring to read one’s weight loss journey as they go through it rather than getting advice from someone who has abs and is skinny. People enjoy being able to relate to the writer as it is comforting.

You can also run blogs about general personal growth and feature posts about being a better person, gaining confidence, or how to stay motivated.

Chapter 4 – Monetizing Your Niche
While doing what you love is great, you still need to think about finances concerning your blog. Before investing a plethora of money and time into your website, it is essential to determine if there are an audience and potential market out there for your intended content.

So, What Can Make a Niche Profitable?
To fully understand what makes a niche profitable, you must first think about all the potential monetization options that are available to bloggers and website owners.

One option for monetization is advertising. Ads can come in a plethora of different forms such as banner ads, Google AdSense, and affiliate links. Keep in mind that ads tend to be on the lower side in terms of profitable as your visitors must either purchase the item or leave your website. Since advertisers are willing to pay for ad space, this means that these companies must make a bunch of money off of your readers.

So, how exactly are they making all of this money? These companies are usually selling some sort of product and making boatloads of money doing it.

Your goal for your site should eventually be to create a digital product of your own such as a guide or sell a product via an affiliate link. Course services are also an excellent way to monetize your blog without working with another company.

At this stage, you need to consider that some niches allow individuals to create products that sell easily than other niches. This factor might also impact your advertising fee as companies can only easily sell items that fit in nicely with your niche. Companies are only willing to pay small fees if the product is not relevant to your site.

Overall, the most profitable niches are those that have plenty to sell to visitors whether that is through affiliate links or digital products. In this case, picking a niche such as a cartoon character might not be good as it has a trademark. Trademarks ensure that you cannot sell your own products based off of the character without the company’s permission as it is the company’s property.

Other advertisers are less likely to want to advertise on a site that is dedicated to a specific character as it might not pertain to their brand or image.

While you may get ads from Google AdSense, some of the ads might not align with your niche which will result in fewer clicks from your audience.

This key factor might be considered when coming up with a niche. While you may be able to make money with fan sites, it is going to be harder compared to other niches. It is essential to come up with a plan beforehand so that you are aware of the level of difficulty before investing too much time and energy in a niche.

Higher Earning Niches To Choose From
A niche may be considered a higher earning niche because it offers an investment piece to the audience. For example, you might have a blog about investing which is a topic that many people are willing to pay to learn more about via a guide or training course. People might want to invest in this type of digital product because it may increase the amount of money they could earn annually which outweighs the cost of the product purchased to acquire the knowledge.

The same idea goes for a plethora niches including business. There is an audience willing to spend thousands of dollars on online courses so that they can learn how to make money online. The initial investment essentially pays for itself in time!

Another type of niche that is quite profitable is anything that promises to alter your viewers’ lives in a major way. In this case, you want to think about how you can improve someone’s life. This idea is why fitness is the perfect niche from a profitability standpoint. So many individuals are eagerly willing to spend money on workout equipment, protein shakes, and fitness books because they believe these products will benefit their lives.

The theory is that it could increase their confidence, lead to a longer life, better skin, and looking better in their clothes. To many people, these theories are highly tempting which is why they are so happy to spend money on fitness-related products.

A similar idea is dating as many people are in relationships or looking for a relationship. There is plenty to write about, and people are willing to spend money on advice for their love life.

Some niches have a high potential to earn large sums of money such as sports car and travel as these sites feature high-ticket items and appeal to major companies such as Audi and Expedia. The major companies spend less money creating an ad; however, they receive more clients when you write about their products and services.

If the niche you selected is not profitable in an obvious way, you might just have to get creative so that it can benefit you financially.

For example, your plan to earn an income might be by helping people find hotels and car rentals while they are on vacation which allows you to assist your audience while also making a commission on each sale. Alternatively, your plan might be to sell your site once it gains a certain amount of traffic each month. Whatever plan you lean towards in the end, make sure that you have thought out your plans in advance to ensure you maximize your earning potential.

How Your Target Audience Impacts Your Profitability
While coming up with your monetization plan, you need to think about the type of audience your blog is going to cater to as those are the individuals who are going to read your work. Your demographic needs to be able to purchase the items that you make available on your site for your potentially profitable niche to work.

The disposable income of your audience plays a huge part in how much money you can earn through your niche.

If you are writing about video games, there is a chance your demographic might be somewhat younger which means that there is a good chance they do not have much disposable income. At the moment, many individuals prefer catering to an older demographic such as pensioners as they have more extra play money than many other groups.

How Evergreen Content Impacts Profitability
You will want to determine how long your niche is going to be profitable. It is essential to keep in mind if the niche is a fad or will never go out of style. Some topics tend to be more evergreen as the content can always be considered relevant and of interest to readers.

Keep this in mind when creating a fan site as creating a site based on a recent book or film might leave you struggling to find an audience when there is a decline in the interest of the product.

Even if the fan site has a large fan base now, you might still struggle to create content that is evergreen as it might not be interesting for readers in five years. For example, you might start running a blog about Star Trek and write a piece featuring predictions for the next movie that is set to come out. By doing so, you have dated the article as it will not be relevant to someone if they read it a few years later.

Evergreen content is a struggle for news sites and tech sites as many people do not read articles about older stories years down the road. In this case, a fitness site might be an advantage as there is a mix of trends and evergreen content such as eating healthy meals.

Keep in mind that trends and fads are sometimes temporary movements in society. People might even be interested in the topics for years; however, it can easily fall out of favor when something newer becomes popular in a few months. This is not to say that you cannot make money from a trend while it is popular. You can easily make a ton of money by predicting future trends as it gives you time to stand out before any competition arises.

Overall, you will have to make compromises no matter what niche you pick for your website; however, it can be well worth it in the long run.

Chapter 5 – Specifying Your Niche Demographic
In the previous chapter, we briefly mentioned the importance of knowing your demographic and how it impacts your monetization plan. Some demographics have more extra money to spend than others, and some topics are more likely to result in people spending money as well.

Thinking about the type of audience you want is another way to approach selecting a niche.

Creating A Tight-Knit Audience
If you choose a broad category such as fitness, you may struggle to stand out amongst others in the industry. To develop an audience, you will need to determine a particular niche inside of the broad category so that you can have your cake and eat it too.

For example, you might want to write about fitness for those over the age of fifty or parenting tips for freelancers. This idea is quite similar to the blog mentioned earlier, Nerd Fitness.

Zeroing in on a small audience is an excellent way to add a unique twist to a general category which allows you to stand out in a crowd. By being very specific in your niche, you can receive opportunities that are specific to your blog, and it ensures that any promotions are best suited for your audience. You can quickly become a big fish in a little pond with this tactic.

What specific demographics are available for you to zero in on?

• Age
• Gender
• Physical Location
• Career
• Lifestyle
• Specific Illnesses
• Hobbies

Any niche that you select is going to directly impact the group of individuals that you are creating content for. There are some topics that easily appeal to one group over another, and it is essential to keep that in mind while deciding on a niche.

Keep in mind that all niches have their advantages and disadvantages. There are even niches that have no specific demographic as many people find the topic relevant and exciting.

You might be wondering what makes the ideal target audience.
Some things to take into consideration are:

• Passion around the interest
• Level of commitment to the subject
• Disposable income level
• Personality and brand loyalty
• Ability to purchase products about subject

When narrowing down your niche ideas, you might want to ask yourself if the intended audience meets some of the criteria. Older individuals with pensions are a popular demographic right now as they have a plethora of free time and extra to spend on services and products.

Some sites cater to the hobby of writing which tends to appeal to older women at large. Since these women spend much time on the forum, there is a plethora of user-generated content which increases the earning potential for the blogger.

In some ways, older individuals are not exactly ideal for all niches as they are typically in happy relationships and do not have much interest in purchasing new technology, books, or fitness gear.

Be sure to consider all aspects of the intended audience before you reach the final stage of selecting your niche!

Chapter 6 - Is Your Niche Content Rich?

While any niche and subject will inevitably have at least something to write about, it’s important to know that some will be more content rich than others.

A niche that is content rich is one that can provide a seemingly endless supply of blog post or article ideas. When a niche continues to grow and evolve, your content will follow suit, giving you new and exciting topics to write about.

So how do website creators ensure their niche is one that can be content rich?

Let’s consider a fitness-based niche, for example. In a general sense, not much changes in the way of exercise from day to day. Because it’s such a large niche, it can be difficult for new creators to write about a topic that hasn’t already been discussed. Push-ups are great for your building upper body strength, crunches are ideal for six-pack goals and so on. Basically: It’s been done.

If you find this to be the case within your niche, there are a few solutions to produce more topic-rich content.

One method is to look at studies and research on your topic to find new ways to approach a certain area. If we’re still talking about a fitness niche, this could entail designing a new workout program or a unique approach to losing weight.

The trick, again, is to find a niche that can be both content rich and evergreen.

Remember: Material is considered evergreen when it will always be relevant.

For this reason, learning a new subject can be a useful strategy because you have the unique ability to share what you learn as you learn it. Even if you consider yourself to be an established expert in your field, make an effort to continue learning and absorbing new information on your subject. You want to remain relevant for your audience - because if you don’t provide updated information, someone else will!

This is why broad subjects are generally considered to be more useful. Blogs that have a broad niche will be easier to come up with topics and article ideas for.

Take the ‘Art of Manliness’ blog, for example. This website is a hub for anything and everything ‘manly.’ This might include whiskey drinking, power tools, getting through work, impressing the boss, beard care, smoking cigars and so on. The point is, there are an endless supply of topic ideas for this niche!

Choosing a content rich niche is setting yourself up for success from the get-go.

However, if your brand doesn’t work as a broad niche, try coming up with a unique approach to an overdone topic instead. Enlightening your audience with new information or a specialized concept can be a great alternative for creating content rich blog posts.

Researching Your Niche and Coming Up With Topics

So now that you’ve learned how to gravitate towards rich content, it’s time to write your blog posts. But how do you come up with topics?

Research is a great place to start.

Inspiration can be found in a variety of places such as:

Magazines

Books

Podcasts

YouTube

Other Blogs/Websites

Researching doesn’t mean simply copying a formula from the other blogs and articles you find. Doing so will prevent you and your business from being original. The purpose of research is to learn about the nature of the articles you find. Figure out why an audience is drawn to them and how you can speak on a similar topic within your own voice.

Research can even include topics that aren’t in your niche group. This is a great way to gather ideas that you can apply to your own subject. In addition, it might inspire you to combine topics you may have not considered before.

For instance, finding an article about parkour might motivate you to create a new, unique workout program that incorporates the basics of parkour. Or if you have a technology-based website and you stumble upon an article about nutrition, you might be inspired to find the essential brain foods for someone who works as a coder.

Basically, the more content you read, the more your own writing will improve!

What’s ‘New’?

While you’re researching, pay attention to new topics or innovations. For example, if you have a  fitness-based niche and you find an up-and-coming piece of equipment, it can pay to be one of the first bloggers to write about it!

Do some additional research about the item or idea you find and think of creative ways you can incorporate it into your articles.

Ask Questions

Sometimes the best ideas come from asking questions. If there is a problem in your life, how can you fix it? What solutions can you provide to your audience to help better their lives?

People tend to be drawn to content that is relatable. When you address a problem or question in your own life, odds are there will be an audience who is looking to solve a similar issue.

Go Straight to the Source

Finally, don’t hesitate to go straight to the source for inspiration. If you have a sports-related niche, go to games. If your focus is business, make calls to companies and interview relevant people. If you specialize in video game reviews, watch the live streams of popular gaming channels. If you need current events, look at press release sites to hear breaking news as soon as it’s available.

No matter your niche, there is content to be written. As I mentioned above, content rich niches naturally lend themselves to a wide selection of topics and subjects. But with enough research, especially utilizing the tactics above, you will find inspiration for articles of any variety.

Chapter 7: Is It Click-Worthy?

So at this point we’ve discussed how to receive high payouts from specific topics and how many advertisers you can expect to see operating in your niche group. But now we need to figure out if your content is ‘click-worthy.’

In order to see payouts from those advertisers we reviewed above, your content needs to be self-sufficient enough to garner traffic through ad clicks. 

There are a few factors that will go into producing click-worthy content. For starters, offering a clear value proposition to your readers can greatly increase the success of your article.

Your value proposition will be what makes your business attractive to potential customers. It is what you can offer your audience that competing companies can not. If you have a product that will change their lives, it should be your value proposition.

Researching the Market

So how can you determine whether or not your niche is ‘click-worthy’ and therefore profitable?

One solution is to perform market research.

Market research involves researching competing niche markets and studying their business tactics. When visiting and studying other websites, it can help to ask yourself the following questions:

Which websites appear to present the highest quality and quantity of relevant advertisement?

 What niches are considered profitable markets on places like Warrior Forum or related blogs?

In addition, one of the most important factors to consider when you’re considering AdSense are the keywords.

Using Google’s keyword tool, you can see what specific terms and phrases are the most used and which have the majority of advertisers on AdWords.

Doing this can give you a good indication about whether or not a niche has the potential to earn a profit and host advertisements.

Does it Matter?

You may be thinking: Didn’t we discuss earlier in this guide that advertisements are not the most profitable method of monetizing a website?

So why does advertisement matter in the first place?

To start, it’s ideal to have a variety of options when you first start out any business. And because AdSense is simple to set up, you can earn extra money easily with minimal effort on your part.

Therefore, implementing advertisements into your marketing strategy is highly recommended.

Chapter 8: Affiliate Marketing & Digital Products

Other than advertisement, one of the most profitable options for your company is affiliate marketing.

Affiliate marketing includes the promotion of other companies products. With this form of marketing, you earn money based on the number or clicks and/or purchases were made through the link you provide to your audience.

For example, let’s say you are affiliated with a watch company. You will promote a particular watch(es) using a link through your blog, social media accounts, etc. (This might include a brief review of the product, pictures and so forth.)

In turn, you will receive a paid percentage of the profit each time someone purchases the product through your link. In certain instances, this percentage might include up to 60% of the price!

How can the creators of these products afford to pay out so much to their affiliates?

It’s simple: Whatever they earn on top of your sales is essentially extra profit on top of what they would have earned on their own. You might have the reach to a specific audience that they need and want.

Furthermore, one of the best ways to make money as an affiliate is to sell digital products.

Some popular digital products include ebooks, online courses, guides and so on. These products are great because they can be easy to make and cost very little to produce. 

Finding a Niche for Digital Affiliate Products

So what niches work best as affiliates for selling digital products?

Because digital products are typically informative in nature, it can pay (literally!) to choose a niche where information is highly desired.

In other words, you’ll want to affiliate with a niche that has an audience eager who is willing to pay for the information you are selling.

Just like it can be beneficial to have a content rich niche of your own, it’s also important to affiliate with those same niches.

Therefore, niches like fitness, business, health, finance and so on are going to be your ideal affiliate targets. 

Take a finance-based niche, for example. Everyone wants to get rich. Therefore, writing an ebook titled ‘How to Get Rich Fast’ is a surefire way to make more affiliate sales.

Or maybe you decide to focus on fitness. One of the digital profits you sell could be a guide for ‘The Best Workouts to Burn Body Fat,’ and so on. The point is this: It’s more profitable for you and your business to work around a market that is in high demand (and will continue to be!)

Skills and Hobbies

On the other side of things, you can always focus your attention on a more specific skill or hobby with a smaller audience.

Naturally when you pick a smaller niche, you are setting yourself up for a potentially smaller audience. However, you may also encounter more marketing opportunists and less competition!

But the question remains: As an affiliate marketer, how can I find products to sell? 

The best solution when you’re focusing on a smaller niche group is to create and sell your own products. (A process we will discuss more throughout in later chapters!)

In the meantime, try to find a way to introduce your smaller demographic to products that are related to a broader niche. In doing so, you are still addressing the needs of your audience while simultaneously making it easier for you to promote products.

Be creative in this process. Perhaps there is a product that is perfect for your target audience that you can introduce to them..

Big Affiliate Networks

You can further determine if a niche will work for selling digital products as an affiliate by researching the ‘big three’ affiliate services.

After all, if you discover a niche that has a lot of potential when it comes to products, you will have an easier time with sales and will be able to keep up with a regulated sales system.

Because the goal isn’t that sell to a customer once. Instead, aim to build a list of returning customers who just can’t get enough of your products! This can be done by crafting mailing lists so you can send updates, promotions and more to interested audiences through email

This means it’s important to find the most ideal products to ensure you are offering the best of the best to your audience.

The most popular affiliate networks are:


ClickBank (www.clickbank.com)

ClickBank is one of the oldest internet retailers and affiliates on the market. This service offers top quality lifestyle products allowing manufacturers to sell their products & digital marketers to promote them.

JVZoo (www.jvzoo.com)

JVZoo is an all-in-one platform for digital commerce and includes global technology that drives online sales. JVZoo recognizes that providing the network, tools and solutions essential for building a successful and profitable internet business.

Warrior Forum (http://www.warriorforum.com/warrior-special-

Since 1997, Warrior Forum has been a popular marketplace for internet businesses to set up affiliate networks.

Chapter 9: Tangible Affiliate Products

So while it’s clear that digital products have a lot of benefits, physical objects, or ‘tangibles,’ can still be of great when used as affiliate products.

Even in the age of technology and the digital world, there is still (and will continue to be) an audience for tangible products. This is especially true of older generations and readers who may lack the motivation to purchase ‘digital’ items.

(Furthermore, this information can help inform you of the niches that these visitors would frequent).

Note: For this reason, it’s important to consider your niche and whether or not it it can be successful in selling physical products.

There are sites you can use as a resource for making profit off of physical products.

Some examples include:

ShareASale (www.shareasale.com)

Commission Junction (www.cj.com)

Amazon

One of the best affiliate sites for selling physical products is Amazon.

The Amazon Associates program is great because it works for almost any niche on the market. Through this program you can copy the link to any item sold on amazon and promote it to your audience.

Furthermore, Amazon Associates differs from competitors because you can still receive a percentage of the sale made through your link, even if the item you were promoting wasn’t purchased.

So let’s say a reader follows your link for a bookshelf and decides against buying it. If they continue to shop on Amazon, you receive payment for whatever products they buy while still searching through that original link.

You can keep track of clicks and sales through the dashboard of your Amazon Associates account.

And if Amazon doesn’t fit your needs, there are still hundreds of affiliate programs for you to consider. Don’t hesitate to reach out to a company that sells the perfect products for your niche - you may be suprised at what they can potentially offer you!

Chapter 10: Creating and Selling Your Own Products

So as we discussed above, promoting and selling physical or digital affiliate products is a quick and easy way to begin earning a profit for your business.

However, in this section we are going to be talking about creating and selling your own profit.

This is hands down the most profitable monetization method because you aren’t simply keeping a percentage of the sales - you are keeping 100% of the profit earned from those products.

In addition, there are a a few more benefits to making and selling your own products, including:

Representing Your Brand

One of the best parts about selling your own products is that these items will be directly associated with your brand and business.

Think about it: When you promote other companies products, you are inadvertently promoting their business as well. Instead, you have the ability to associate a product with your business, ultimately increasing your overall profits.

Bringing Traffic to Your Product

In addition, when you promote another companies product, you end up sending any potential traffic to that same companies website. When you sell your own products, you simultaneously bring attention and traffic to your own website or blog.

At this point you may be thinking: How can I create a product? Or, more importantly: How can I create a product that is worth buying?

Fear not. Creating a product isn’t as difficult as it sounds.

For starters, outsourcing is always a valid option.

Outsourcing is the process of paying an individual to create a product for you. So if you wanted to sell an Ebook about financing, you could pay someone to write it for you. You would then have the rights to sell and promote the product as your own.

In any case - whether you outsource or decide to create the product yourself - you firsts need to determine:

If your niche is is capable of creating products to sell and…

 … if so, what those products might be.

Is there space for my product?

So how do you determine whether or not your niche is ideal for creating and selling products?

Market research is a great place to start. This is a process that begins by asking whether or not there is an audience willing to buy your product.

This is very similar to determining whether or not your niche is content rich (because these are also the areas that will be most successful for selling products!) For this reason, niches like fitness or finance will naturally sell better than other smaller niches.

The next step in market research is deciding if you can compete with other companies selling similar products.

One of the easiest ways to sidestep this issue is to create a product that is unique (even if the niche you are creating the product in is not!)

Expand your research by looking at the affiliates or websites of other successful companies in your niche. Make note of what they are selling, how they are selling it and why they stand out amongst competitors.

Validating Your Product

There is nothing worse than putting all of your time, energy and money into a product only to discover there is not audience for it. The ideal goal is to successfully sell a product that will help you earn back the money it took to create that product in the first place.

This is where validation comes into play.

In order to validate your product, you will essentially do a test run of potential sales. This will inform you of how many people are interested in your product and how much you can expect to make through your sales.

Start by creating a landing page. This is a page on a website (usually equivalent to a home page) where you can advertise, promote and (hopefully) sell a product.

On your landing page you’ll want to talk up your product. Explain to your audience why the product is worth the time and money and how it will change their lives.

At the bottom of the landing page, you will include a “buy now” button. In most cases, this button will take the customer to an online service where they can purchase the product immediately.

But for the sake of validating your product, you will instead direct them to a ‘coming soon’ page. Here you can inform customers that the product isn’t quite ready yet, but it will be very soon.

Doing this accomplished two things for you and your business:

 It creates hype and expectation around your potential product.

 You will successfully validate your product to determine if there is an audience to sell to.

In addition, you’ll know (in general) how many items you can sell potentially sell. This knowledge can help you predict profits and overall business growth.

Bonus tip: This is also a great opportunity to get leads by collecting email addresses! On the ‘coming soon’ page, include an opt-in form for interested customers to provide their contact information so they can know when the product is ready to be released.


Keyword Research Tools To Find Hot Niche Markets

Did you know there are shortcuts you can take to find profitable niche markets?

Performing a keyword research is a great place to start!

Here is a list of some of the best keyword research services:

LongTail Pro

http://www.longtailpro.com

LongTail Pro allows you to enter seed keywords into their search system to determine potential keyword profitability and ranking. The service is currently offering a 7-Day free trial so you can see if it’s right for you.

SpyFu

http://www.spyfu.com/

SpyFu lets you download your competitors most profitable keywords and ads for a paid and organic search. Memberships start at $33/month with SpyFu but they also offer a 30-day money back guarantee if you are not happy with the service.

Google’s Keyword Planner

https://adwords.google.com/KeywordPlanner

With Google’s Keyword Planner you can search for words or phrases related to your products or services. The keyword research tool will help you find the keywords that are most relevant for your business.


SEOBook’s Keyword Tools

http://tools.seobook.com/keyword-tools/

SEOBook’s Keyword Tools offers free and paid tools which will help you find which keywords to target and how competitive they are.

Conclusion and Summary

Choosing a niche is one of the most important decisions you’ll make in order to build your business and blog. Throughout the course of this Ebook you should have gathered tools and resources to help you determine the most appropriate niche for your brand.

You will have also learned that a niche can be broad or specific - and that the audience size for each will very from area to area.

Ultimately, this ebook was designed to help you pick a niche that:

Allows you to target the ideal demographic.

Is interesting to you and sparks excitement and creativity.

Can put unique spins on popular or overdone topics.

(Because choosing your perfect niche can mean the difference between making nothing and earning a substantial and long-lasting profit!)

And remember: There are many tools available throughout the course of this ebook to help you make the most profit off your specific niche including: Affiliate sales, creating your own products, doing market research and so much more!

So don’t hesitate to refer back to various chapters as you begin your business journey.

After all: Picking your niche is just the first step in conquering your overall marketing strategy. Good luck!

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