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The baby care industry has come a long way in recent years. The Great Recession, which hit globally in the early 2000’s, affected many markets, including baby care. In 2011 the market was only valued at $44.7 billion but by 2017 had reached over $65 billion. But it’s not stopping there.

According to Inkwood Research, the global baby products market is expected to register a CAGR of 5.09% during the forecast period (2019-2027), reaching a revenue of $25.82 billion by 2027.

There are a number of reasons for this drastic market increase, including:

  • Older Parents – The average age of parents across the globe has increased over the past few years. In general, parents of an older age tend to be more financially stable and are therefore willing (and able) to spend more money in the baby care market.
  • Higher Baby Population – While the United States birth rate is dropping, the baby population in developing countries is growing substantially. The Asia-Pacific region, for example, is expected to hold a significant market share during the forecast period due to a growth in the infant population.
  • Women in the Workplace – As more women opt to enter the workplace over staying home with the kids, the more disposable income families have.
  • Organic Products – There has also been an increased demand for organic, natural baby products as parents become more health conscious and invested in the ingredients of these products.
  • Increased Awareness for Health – Today’s parents have an increased awareness of health and are looking for products that are safe and effective for their babies and children.

The global baby care products market is segmented by product type including:

  • Baby skin care
  • Baby hair care
  • Baby toiletries
  • Baby food and beverages
  • Other

Of these segments, baby skin care and toiletries have the highest market share and experts believe they will continue to be major players as the market progresses.