This is an 8-part, 10 hour course that will teach you about SEO by Adam Melson. Adam is a York college graduate who studied marketing and advertising and is now in a senior team leader role for Seer.
Completing this course doesn’t promise you you’ll make quick easy money. You also do need some basic knowledge before enrolling in the program.
Most of the people who have enrolled in the program are either already in digital marketing or are already using SEO and have hit a wall in their progression. Here is what you should already be familiar with before starting the course:
Once you have finished the course, you are given a certificate of completion from CXL which is an authorized LinkedIn education provider.
This course will teach you how to tackle Google changes that dramatically reduce your natural traffic overnight, you will also learn what you should do when you are penalized. You will learn how to recognize content gaps in the market and how to put yourself in the number one search positions.
Acquisition through Content Gaps
Acquisition through Referral Sources
Acquisition through Assets
Humanizing the Experience
How Penalties & Algorithm Updates Impact Traffic
Quick Wins: Where’s the Low Hanging Fruit?
Setting Yourself up for Success
Technical SEO’s Impact on Traffic Acquisition