Whether you’re a small or large digital marketing agency, it is necessary to invest in an SEO reporting tool.
Suppose your clients want to see the progressive report of their work, at that time, creating manual and cross-reference data points won’t work for you. But, an SEO reporting tool will help you to create automated reports with all relevant key performance indicators.
You might be thinking, what if I’m a blogger, and I don’t have any clients?
You can take advantage of an SEO reporting tool by experimenting on various strategies, and ultimately create an effective SEO campaign.
You’ll find hundreds of reporting tools in the market, but the reports are not that effective that you can showcase to your clients.
The reports should clearly show all SEO metrics and explain the results in a compelling and easy-to-understand manner. That’s why I recommend AgencyAnalytics.
In this AgencyAnalytics Review, we will discuss various features and benefits of AgencyAnalytics that can help you retain your clients.
AgencyAnalytics is an all-in-one reporting platform for marketing agencies. It generates reports and custom dashboards for SEO auditing, PPC tracking, social analytics, email marketing campaign, call tracking, third-party integrations, and more.
You can configure dashboards by drag-and-drop widgets to achieve the needs of your clients. It is also capable of auditing SEO, which allows you to monitor issues like missing images, duplicate content, etc.
You can monitor all of your marketing campaigns in one place – it integrates with more than 40 platforms, including Ahrefs, SEMrush, Google Analytics, Google Search Console, Instagram, LinkedIn, Majestic, Moz, Shopify, YouTube and more.
To view all the available integrations, visit their official site.
Along with an SEO reporting tool, AgencyAnalytics provides various other features to keep track of your SEO campaign and help you outrank your competitors.
Let’s discuss each feature in detail.
The first question any client would ask you is my site rankings for various keywords and how much traffic they’re receiving. Although, Rank Tracker helps you to view their rankings on Google as well as Bing.
To get started with Rank Tracker, move the cursor to the left-side menu, click on SEO, and select Rankings.
Then, you’ve to add the keywords that you want to track. You can use keyword suggestions from SEMrush, Google Search Console, Google Ads, and GA Paid Search.
Once you add the keywords, click on Continue. Then, you’ve to add a location where you want to track your keywords.
If you want to add more than one location, you’ll have to subscribe to the Agency plan.
The next step is to add tags to your keywords. Adding tags will help you to categorize your keywords efficiently. However, you can skip this step and move ahead with “Add Keywords.”
Now, you’ll be represented with a graph that identifies the trends in ranking gains or losses, like this:
You can compare your keyword rankings data with previous data, applying a custom period or a year.
If you scroll down, you’ll see a list of your keywords and their monthly search volume.
You can determine which metrics should be displayed in the chart. Click on “Setting slider” and checkbox the metrics that you’d like to show.
AgencyAnalytics tracks local and global rank for the top 100 search results. The keywords rankings are updated daily so you can share the up-to-date data with your clients.
To make an effective SEO or any digital marketing strategy, the first thing you need to focus on is your website’s health.
I suggest you integrate SEMrush, it allows you to check your website health and also recommends you how to fix the identified issues. You can even optimize the website security and enhance the site speed.
To get started with Site Auditor, click on SEO, and select Site Auditor.
AgencyAnalytics will crawl your website within a couple of minutes (depending on the size of the site), and display a summary of the audit.
If you scroll down, you can see the warnings and errors within your page. It shows various on-page technical issues, including missing canonical links, long title, broken images, duplicate content, server errors, and many more.
Additionally, you can hide issues that are not relevant. Once you hide the issue, it will be automatically removed from the site audit scores.
The Site Audit tool allows you to ignore issues in four different ways for precise reporting.
- Ignore an entire page
- Ignore an entire test on all web pages
- Ignore a specific test on a particular page
- Ignore a single item within a test on a particular page
Now, move to the Pages tab to see the pages by score, depth, and status codes.
Further, if you scroll down a bit in the Pages tab, you can view particular pages with their score and depth. You can also determine which metrics should be displayed in the below chart.
You can automate site auditing on a weekly or monthly basis to detect serious SEO issues.
When you have a high number of quality backlinks, the possibility of getting high organic traffic increases, therefore, it’s necessary to track your site’s backlinks and find link building opportunities.
AgencyAnalytics pulls data from Majestic so you can get a detailed backlink profile for every website. You can monitor your progress by tracking new and lost backlinks over time.
To get started with Backlink Monitor, click on SEO, and select Majestic.
The summary will give you an overview of your site’s backlink data, including the number of Backlinks, Referring Domains, Trust Flow, Citation Flow, Follow Links, and Text Links.
You can get deeper insights on links, referring domains, anchors, new and lost backlinks by moving to their respective tabs.
I found new and lost backlinks data as the most useful for my clients’ sites.
Navigate to the New Links tab, and you’ll see the list of backlinks added recently. You can reach out to their site owners or authors to build relationships.
On the other hand, when you go to the Lost Links tab, you’ll see a list of backlinks removed recently. You can see the reason behind the lost backlinks.
However, you can reach out to site owners, so you come to know what’s the reason behind the link disappearing.
I don’t like that you can not filter the data based on trust flow and citation flow.
Unlike other reporting tools, AgencyAnalytics lets you create and send unlimited reports. While sending a report, you can add 20 different executives in CC.
To get started with Reporting, click on the Reports from the left-bar menu and then click on Create Report.
Firstly, you’ve to choose a source for your reports. Here, you get three options as follows:
- A blank report
- A predefined template
- Copy an existing report from another campaign
If you’re creating reports for the first time, I would suggest going with their premade templates.
After that, you need to select one of the pre-configured report templates. They offer various templates, including PPC, SEO, Social Media, Link Building, and Marketing Tools Report Template.
Secondly, you need to provide a title for your report.
Once you click on “Continue,” AgencyAnalytics will create your report.
From the left-side menu, you can jump to any section of your report to see the results. Here, you can monitor your PPC and Social Media analytics.
The template will differ for every report you chose in the first step (pre-configured report templates).
The feature of making fully-customizable reports lets AgencyAnalytics as the best reporting tool in the market. For example, you can include one of your SEO sections in a PPC report, although it depends on your client’s requirements.
Now, we will see how to make custom reports.
You can add other sections that are not included in the report template by default. Click on “Add Sections.”
Then, you’ll be presented with various sections that you can add.
Once you add all the sections that you want to include in your report, click on Save and Exit.
Now, it’s time to schedule your reports. You can choose the frequency of generating reports daily, weekly, monthly, and quarterly.
After scheduling your report, you need to add recipients, subject and message to whom you want to send your report.
Lastly, click on Save.
Now, you can navigate back to the Reports tab from the left-side menu and view all the reports you’ve created.
Till now, you’ve created an excellent report for your clients.
Would you believe if I say you can include your branding in your reports?
AgencyAnalytics’ White Label feature allows you to add your logo and your brand’s color scheme in the reports. The best thing is you get a white label feature in the Freelancer plan as well.
To get started with white label, navigate to Settings and then Users.
Now, add a logo and color scheme.
If you upgrade to the enterprise plan, you can upload separate logos for the client dashboard, automated reports, and browser favicon.
You can even tell your clients that you developed the platform in-house by choosing the exact URL where your dashboard is hosted.
Share the branded subdomain (yourbrand.agencyanalytics.app) to your clients, or create a custom domain based on your agency’s website (login.yourdomain.com).
The most exciting part!
It lets you set up a custom-branded mobile app, featuring your logo and colors.
AgencyAnalytics offers three plans, including Freelancer, Agency, and Enterprise. It might become expensive for small agencies when they want to upgrade from one plan to another.
The Freelancer plan starts from $49 per month, which allows you to track 500 keyword rankings and audit 10,000 pages. If you have a large client base, this plan will not be enough for you due to low keyword trackings.
To track multiple locations and languages, you need to subscribe to the Agency plan. It also allows you to give custom user permissions so that your clients can directly log in to AgencyAnalytics to view their SEO campaign reports.
All the plans include unlimited branded reports, unlimited staff & clients, white-label dashboard, access to 40+ integrations, and scheduled site audits.
AgencyAnalytics is not the only reporting tool available in the market, and there are plenty of others. We will discuss the two best alternatives to AgencyAnalytics that are used by marketing professionals.
ReportGarden is a reporting platform designed to help digital marketing agencies. With the tool, you can generate reports on the analysis and performance of your clients.
At the moment, ReportGarden offers various reports, including Adwords, Facebook, PPC, SEO, Social Media, Google Analytics, and Twitter Reports. The reports are customizable so that you can control the format of the data being displayed.
Along with reporting, it also provides an SEO Audit Tool, which includes keyword, backlink, and website analysis. The proposal module lets your clients oversee the billing data based on Ad-spend and the budgeting module allows you to monitor, plan, and act on your budget.
ReportGarden comes with various integrations, including Bing Ads, Facebook Ads, Google Search Console, Google Ads, Twitter Ads, Twitter Analytics, MailChimp, LinkedIn Ads, Snapchat, and more.
Unlike AgencyAnalytics, ReportGarden is an expensive tool that starts from $250 per month billed annually. With the plan, you’ll get unlimited client logins, templates, branded campaign reports, and white label dashboards.
DashThis is a digital marketing reporting and dashboard solution for professionals and agencies. It is an automated reporting tool that helps you create reports for PPC, SEM, and SEO campaigns.
The tool integrated with major platforms, including Ahrefs, Bing Ads, Facebook Ads, Google Ads, Google Search Console, Google Analytics, Moz, SEMrush, and more. You can easily create and share reports with your team members and clients.
You can create various reports according to your needs. Some of the available reports are PPC & SEM, SEO, Ecommerce, Facebook, Marketing, Google Analytics, Social Media, and Google My Business Reportings.
All your marketing data from various platforms are kept in a single dashboard, so you don’t have to switch between applications, saving your time and efforts.
Similar to AgencyAnalytics, DashThis is also a cost-effective tool that starts from $39 per month. Large agencies can also use the tool as the Enterprise plan offers 100 dashboards.
Being able to generate digital marketing reports, it is a significant enhancement to manage and report your campaigns effectively.
As an SEO reporting tool, I recommend AgencyAnalytics because it is a cost-effective tool and provides accurate data. More than 40 third-party integrations are available, which makes it differentiable from its competitors.