If you have Facebook, the names Michael Shih and Fred Lam may be familiar to you. As some of the pioneers of the online marketing and e-commerce world, they have launched a considerable range of products and services over the years, and always seem to be just around the corner with another campaign. Consistent success is liable to raise a few question marks for most people, so we thought it was a good idea to write an ultimate Print Profits review that would clear the doubts and set the record straight for the online world.
First things first, at least for most people: Print Profits costs. No one really likes to hear that they need to pay, but Fred Lam and Michael Shih are running an entire course in online business – it’s not unreasonable for them to want some return for teaching everyone to make money online. Additionally, this course is not without tangible expenses as well; a central part of the business model for the Print Profit online course involves Facebook ads and printing on demand, both of which cost real money. This is not a get-rich-quick scheme by a pair of con men – it takes money to make money, and the expected business and Print Profits bonus can make it well worth the cost. If you’re still reading this Print Profits review, good for you for not being so easily deterred – now let’s see what Print Profits has to offer.
This Print Profits review will focus on one of their most recent offerings, the Print Profits 2.0 online course package that promises to help entrepreneurs break into the collosal e-commerce industry with print on demand business and aggressive marketing strategies. A series of eight modules explains the business model, possible profits, and different strategies that online sellers can use to boost their clicks, get more traffic, and eventually turn that internet attention into orders filled. Each video takes between ten to twenty minutes, and each module is intended to take no more than an hour or two.
The basic business model is a fairly straightforward idea – customers notice one of your Facebook ads, get impressed by the design or like the merchandise displayed, and move to order it. The Print Profits Academy focuses heavily on making money with the print on demand business model, where the e-commerce process is even further decentralized; instead of needing your own internet store to host our business, the print on demand model instead involves yet another web broker. Creators upload their graphics and slogans to a print on demand website, which markets hosted designs to users without the creator’s attention. When a user buys a piece of merchandise with your design, the print company creates and ships it, again without the need for the business owner to get involved. Design creators own the art and make money online from selling it – no need to put out for inventory, means of production, customer service, or any other part of the merchandising process.
While this is the basic business model, Fred Lam adds plenty of other ways to get ahead of the competition to his print on demand course. One of the most highly touted parts of the Print Profits strategy is the aggressive Print Profits affiliate program, where you earn money not only by selling your merchandise but also for every time that someone else links to it. A prime example of affiliate merchandise is actually a Print Profits review like this one; every click through to it makes it worth more to Fred Lam and his course, to the point where he has repeatedly offered serious bonuses for the highest-earning affiliates.
To really get to a customer base, though, you’ll need to do more than just sit back and let the profits come in – even when you are doing little to no work maintaining a store, you will need to be actively promoting your brand through stores like Shopify, Google Shopping, and more. Because the print-on-demand model will present your own design alongside many others when users visit a print on demand web store, it is critical to aggressively market your brand through email, Facebook ads and other online ad services, and even just to people you know. Print Profits teaches how to increase your marketing effectiveness by compiling a database of potential customer information, whether from online analytics, phone calls, or previous clients.
One skill that Print Profits teaches that you can’t often find in other print on demand courses is the right way to check if your marketing strategies are working. As time goes on, the course directs students on how to pick out what strategies are working the best and focus in on them to maximize profit and reduce the number of users that click away without a sale. Trying to access internet traffic and pick out the relevant patterns can be a daunting task for a beginner, but this course makes a surprisingly manageable package out of some of the most difficult concepts in web marketing. Third-party ecommerce enhancers are discussed at an entry level that lets even a total novice make significant inroads into the otherwise bewildering world of electronic marketing. It may not be enough to totally justify the thousand-dollar price tag – but it’s also not all the Print Profits course has to offer.
Aside from a thorough training course on how to set up a store and market it, Michael Shih’s students will benefit from a long list of less-common strategies that will boost their print on demand well beyond what they could do by marketing alone. First among these is the micro-niche market system, which revolves around creating merchandise specifically designed to sell to a smaller but very passionate group. A good example is fandoms, where a relatively small market share can be willing to spend big to see their heroes in print.
Finding these fandoms is the real trick, though, especially if you aren’t a member of those you are targeting. This leads naturally into the next tool Michael Shih puts at your disposal, the Facebook marketing suite. Print Profits bundles together the targeted ads, analytical process, and data collection needed to pick out relevant groups by search and social media traffic and push relevant ads to their browsers. By putting your ads in front of people who are interested, Print Profits cuts out the waves of uninterested shoppers that might otherwise skip over your product and keeps it in front of those who care about it.
Getting the most out of ads means tracking traffic. A successful ad that consistently draws click and makes you money is one you’ll want to keep around or even start promoting on more platforms; even with your microniches targeted, there may be some isolated individuals that you’re missing by targeting only particular Facebook groups. Conversely, you may need to kill off an ad if it doesn’t receive certain numbers of clicks. Print Profits teaches you what thresholds to recognize and what actions to take at each one, which takes a lot of the guesswork out of your online marketing.
No online shop is truly complete without a well-developed clickfunnel – that’s the trendy name for the full series of actions from first seeing an ad to closing your order. Clickfunnels need to be a steady process that continually draws customers closer to the sale, and it can be a dicey proposition for an inexperienced marketer to try and arrange one on their own. One of Print Profits’ key points is how to build a clickfunnel that will be both attractive and effective, minimizing the time between first contacting a customer and the moment when they finally close the deal on your design.
Customer retention is still important in the print on demand world – arguably more so than ever, since every customer is another chance to boost your network and attract further clientele. With the Print Profits blueprint, the way to do this is the same way you found them in the first place – a Facebook group composed entirely of customers. This gives you ready access to people you know like your product, and on a platform that is not only conducive to people sharing things with their contacts, but actively encourages it. Michael Shih shows how to properly build the customer group and what strategies to use to keep clients interested and in touch in the modern era.
Automation is perhaps Print Profits’ strongest selling point – the idea that you can collect on the ecommerce trends without really needing a print shop. While that’s not exactly what you’ll be doing with Print Profits – as we’ve mentioned, you will need to put time and effort into marketing and market research if you really want to make money – there are significant pieces of the supply chain that can be automated instead of carried out by you as the business owner. The webinar explains how to set up automatic payment, customer support, and fulfillment before you get started, keeping problems to a minimum and letting you focus on brand promotion. Successful students are encouraged to write or host a Print Profits review like this one, helping new students learn about online business and giving access to a Print Profits bonus for each one to subscribe.
Names like Shopify and Woocommerce have dominated the ecommerce industry for a while, and recently have welcomed Google shopping as a mega-broker of online apparel and merchandise. This course teaches how to navigate each of these platforms in minimal time and with the least expense to you, letting you open your print-on-demand business with as little hassle as possible. Additionally, Michael Shih will take students through a full lineup of other, less-known internet stores, explaining how to get the most out of each one. With many of them charging little or no fee up front, you can see at least some profits fairly quickly, and will soon be out of the red. One fantastic example of this is the ‘Merch by Amazon’ engine, a recent and relatively unused service from arguably the biggest name in online retail that lets you outsource the entire sale and fulfillment process to Amazon’s established and experienced e-commerce infrastructure. Users can also learn how to print on pieces of apparel that many might not be able to supply – custom leggings, for instance, are a popular product with few suppliers. Shih teaches you how to break into that market without needing inventory or equipment of your own.
If you decide to have your own web store – remember, this model makes it realistic not to do so – Print Profits has you covered there too. Throughout the eight modules that make up the course, scarcely one module is to be found without a guide on how to customize and improve your web store, from graphic design and page layout down to the actual ‘Buy Now’ button that takes customers into the checkout process.
While this Print Profits review has been largely positive, it would be remiss not to mention the potential downsides as well – an informed decision now can save the time and effort you might otherwise let go to seed if you lose interest. First and foremost, there is no guarantee of success in any of this, as ecommerce ultimately depends on the customers to thrive. Shih’s course, while very thorough and repeatedly proven, is not the only one of its kind. Alternatives do exist, and have every chance to match Print Profits achievements. Finally, keep in mind that the authors are not necessarily hoping to see you succeed – having made their money and delivered the product, they are unlikely to help if something goes wrong. You will need to sort these problems out on your own.
Like most Print Profits reviews, our conclusion is that Print Profits is essentially a collection of webinars, hints, and tutorials about online business models and print on demand. They are excellent quality and stay true to their content, and provide a good blueprint for making a print on demand business. However, like any market sector, not everyone who tries it will strike it rich, and there is no magic formula to make yourself one of those lucky few.