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9/10 (Expert Score)
Product is rated as #1 in category E-Commerce Platforms
  • No-strings-attached 14-day free trial
  • An outstanding range of integrations
  • Payment information is well secured
  • Can sell products without a website
  • Simple, well-organized user interface
  • Excellent analytics and tracking tools
  • Mobile-responsive and SEO-friendly
  • Can use upsells and discount codes
  • Supports only two payment gateways
  • Very restricted website customization
  • Lacks an affiliate program functionality

Starting your own e-commerce business and setting up an online store to promote and sell your products is now easier than ever considering the variety of platforms that you can resort to. The thing is, however, not all big-name platforms like Shopify are ideal for small business owners.

Platforms like Shopify, WooCommerce, and BigCartel are intended to tackle everything that has to do with e-commerce, whether it revolves around selling digital or physical products. Sellfy, on the other hand, is a straightforward platform that focuses primarily on selling digital products.

If you’re trying to start an online store that revolves around selling downloadable files, this Sellfy review will help highlight the strengths and weaknesses of the platform so that you have a good idea of what it has to offer. Grab something to sip on and let’s get this Sellfy review started.

Sellfy Overview

Let’s start with the basics. What is Sellfy, exactly? It’s an e-commerce platform that features the needed tools to promote and sell digital products like music, videos, ebooks, and other types of downloadable files. It’s not designed to target all types of consumers, but solely creatives.

Over the past 8 years, Selffy has managed to build a solid user base of well over 300,000 users, which is very admirable considering the type of customers that Sellfy is designed to target, from musicians and writers to painters and designers. It’s ideal for sellers with a solid following.

This straightforward storefront solution allows you to create and manage your very own custom storefront where you can promote and sell digital products as well as process orders, payments, and more. Using Sellfy, you can get your online store up and running in very minimal time.

You don’t have to be an expert in design or coding to make use of Sellfy, as it’s equipped with a website builder functionality that notably simplifies the process of building and customizing your own e-commerce site. Simplicity and ease of use are evidently Sellfy’s strongest selling points.

We’d like to stress that you don’t need to have a website to set up a storefront. Sellfy allows you to set up your storefront on various third-party social media platforms like Facebook and Twitter. The idea behind Sellfy is to embed a buy button for your digital product on various platforms.

Okay, so how does Sellfy handle payments? Whether it’s a transaction fee or an instant payout, Sellfy is capable of integrating with payment processors that can handle it all. Sellfy also has an extremely useful Zapier integration through which you can utilize over 750 different services.

It’s worth pointing out that Sellfy once had a marketplace, which was scrapped back in 2017 so that the main focus is on individual vendors and their online stores. Sellfy can now be looked at as an all-in-one e-commerce solution for establishing online stores as well as growing them.

Sellfy Review

Even though simplicity and ease of use are Sellfy’s primary selling points, this doesn’t mean that it’s not as packed with features and tools as prominent platforms like Shopify. This section of our Sellfy review sheds light on the extent of functionality that you can expect from the platform.

Onboarding & Interface

If you’re hesitant about adopting Sellfy, you’d be happy to know that the platform offers a 14-day free trial that’ll help you get familiarized with its functions before committing to a monthly fee. It’s also worth noting that you don’t need to enter your credit card info to use the Sellfy free trial.

Upon signing up to Sellfy, you’ll be redirected to the platform’s onboarding guide. Basically, it’s a 7-part checklist that guides you through the basics of building and customizing your online store. The guide also does an excellent job of teaching you how to manage and sell digital products.

Sellfy’s onboarding process is so straightforward that it only takes a couple of minutes. It doesn’t even matter if you’ve dabbled in e-commerce before. As an absolute beginner, you’ll find Sellfy’s onboarding process to be informative and easy to follow, helping you get started in little time.

We’re quite fond of Sellfy’s dashboard as it strikes the perfect balance between functionality and ease of use, making it effortless for you as a Sellfy user to manage your online store. Everything is well organized and intuitive, and it’s remarkably easy to toggle between different sections.

On the home menu, you’ll notice that Sellfy is divided into various partitions, including Overview, Marketing, Integrations, and more. The Overview section, for instance, features tabs for Orders, Analytics, Subscriptions, and more. You can easily switch between each tab for quick insight.

The Products tab is where you’re able to add/remove and manage your products. Sellfy enables you to boost your sales by embedding Buy buttons on third-party websites such as social media sites. This is extremely useful if you already have a following on a certain social media platform.

Store Customization

If you don’t have a website but would like to run a full-fledged digital store, Sellfy enables you to build your website-based store using its user-friendly website builder. It also gives you plenty of room for customization in order for your website to be coherent with your brand.

Sellfy’s default storefront is organized and clutter-free. You can simply start editing the layout of the storefront, which includes color schemes, headers, buttons, page style, logos, and more. In addition, you can add your social media profiles as well as your accompanying store pages.

Sellfy’s storefront also includes the typical web pages you’d see on an online store, including a Contact Us page, an About Us page, and a Terms page. As we said, you can easily customize any of such pages to suit your brand. You can even eliminate them altogether if you want.

If you head to the Store Settings menu, you’ll see various options that you can use to alter your store’s main settings and pages, product categories, transaction processing, tax variables, and more. Sellfy also integrates with a wide range of third-party services to boost functionality.

Even though the platform is equipped with powerful analytics and reporting features, Sellfy still integrates with Google Analytics so that you’re able to track your traffic with ease. Another very useful integration is Twitter Ads Conversion Tracking, which is ideal for Twitter-based vendors.

Most importantly, Sellfy features integration for Zapier, which grants you access to hundreds of convenient app integrations that will help take your store’s functionality to the next level. You’re going to be impressed with how this simple platform can provide such remarkable functionality.

Product Management

Just like all other aspects of this platform, Sellfy’s product management system is pretty simple and easy to navigate. Even though Sellfy is geared towards selling digital products, the solution adopts the same structure that most e-commerce platforms adopt for physical products.

To be more exact, if you try to upload a digital product using Sellfy, you’ll be prompted to include the product’s name, description, and price. Sellfy also enables you to add a descriptive image of your product as well as product keywords in the description section to optimize your sales page.

Another thing you’ll like about Sellfy is that it doesn’t limit how many products you can sell. Even if you’re subscribed to the platform’s beginner price plan, you can upload unlimited products. It’s also equipped with a product category feature that helps organize your products categorically.

One of the functions that set Sellfy from other e-commerce platforms is the Pay What You Want feature. This feature grants your customers the ability to determine their purchase prices based on how much money they can pay. This feature offers notable product promotion potential.

The Pay What You Want model can be extremely beneficial when you first begin your business, as it can help you gain numerous loyal followers. You can use this business model permanently if you don’t mind the risk. Sellfy also allows you to sell subscriptions to your customers.

Sellfy enables you to choose between a daily, monthly, or annual subscription billing system. It also renews customers’ memberships automatically. You should know that this feature is available as an additional add-on for other e-commerce platforms. This includes Shopify!

Sellfy also does a brilliant job of giving you full control of parameters such as subscription prices as well as product name, preview, description, category, and more. As we’ve already stated, it’s a platform that strikes the perfect balance between functionality, simplicity, and flexibility.

Embedding Products

Like we’ve mentioned a few times earlier, Sellfy enables you to sell digital products from virtually anywhere, including your Facebook page, Twitter account, YouTube channel, personal blog, etc. Your growth potential with Sellfy is pretty much unlimited, thanks to its dynamic framework.

Sellfy features three different pre-built templates that you can use right away to avoid the hassle of doing all the coding and integration, namely Store View, Buy Button, and Product Card. You’ll simply select one of these three templates and Sellfy will generate the needed embedding code.

The most popular of three has to be the Buy Button template. The reason why is that it features a shopping cart functionality that customers will find extremely convenient to use. And the more convenience you offer, the faster both the conversion and checkout processes tend to pan out.

Sellfy supports all sorts of downloadable products, including audio, video, ebooks, software, and many more. In order to protect your products, Sellfy adds unique stamps on all downloads and it limits the number of downloads per user. We’ll talk more in-depth about security very shortly.

In addition to being able to sell digital products, Sellfy lets you sell physical products as well. It’s possible to trade physical and digital products side by side or choose to see only one of the two. However, in order to sell physical products on Sellfy, the product has to be viable for shipping.

To put things into perspective, let’s assume that you’re a photographer. Sellfy will enable you to sell your photos in a digital, downloadable format or physically as framed canvases that can be shipped. Selling both digital and physical products using Sellfy will notably boost your sales.

Marketing & Promotion

Most e-commerce platforms utilize typical marketing strategies, including sharing functionalities for social networks and basic SEO tweaks. Sellfy offers all of that in addition to email marketing, promo coupons, and product discount codes. Moreover, Sellfy enables you to use upsells.

What are upsells? Well, they’re special offers that take the form of complementary products. To put it simply, these are products that, in most cases, have a direct correlation with the products that customers already have in their shopping cart. They basically complement each other.

Using Sellfy’s email marketing capabilities, you’ll be able to direct your emails to specific groups of customers. Sellfy is also equipped with a segmentation function that allows you to group your contacts and customers based on subscription status, purchases, product categories, and more.

If you combine these capabilities with Sellfy’s discount codes feature, you’re guaranteed to drive a loyal following. Sellfy’s discount codes can be easily set at any time. All you have to do is pick a product, choose the product’s discount amount, and then set a date of expiration for the code.

After a customer enters the discount code for a product, the system will automatically apply the discount you’ve set. An effective method to ensure a higher conversion rate is to use discounts in conjunction with upsells, as it’ll drive your customers to buy more stuff and boost conversions.

Running an effective upsell campaign isn’t as easy as it may come across, which is why Sellfy is equipped with a host of tools that can help boost your campaign’s potential. It enables you to set discount percentages and dates of expiry, display messages, and pick complementary items.

Payment Processing 

Sellfy integrates with only two payment processors so far: PayPal and Stripe. This may not be a lot compared to other e-commerce platforms, but it’ll definitely do. Keep in mind that PayPal and Stripe are the two most popular gateways out there. Maybe more will be added in the future.

Both PayPal and Stripe are more than capable of supporting sellers worldwide, but between the two, PayPal has to be the more popular alternative. PayPal covers over 100 countries, whereas Stripe only covers 24. Both offer instant and secure processing for major credit and debit cards.

In terms of security, both payment processors use encryption in order to secure your customers’ debit or credit card information, so no worries there. Please note that integrating either one may be a bit cumbersome as Sellfy will require you to copy/paste their API code into your account.

To add to its means of security, Sellfy uses PCI DSS compliance and SSL encryption to ensure a secure trading environment. It also utilizes features like download tracking in order to prevent potential illegal distribution of your products and control file access with special download links.

Sellfy Pricing

Sellfy offers three very distinct pricing packages that you can subscribe to. Moreover, it offers a 14-day free trial that gives you access to all of Sellfy’s features so that you can take it for a brief test-drive before committing to a monthly fee. Below are the different Sellfy pricing plans.

Sellfy Starter

The Starter plan costs $29 per month if billed monthly or $19 per month if billed yearly. This is a perfect pricing package for beginner merchants who secure up to $10,000 in earnings per year.


  • Access to PayPal and Stripe integrations
  • Sell on any notable social media platform
  • No transaction fee add-ons whatsoever
  • Automatic saving of buyer’s email address
  • Can add Twitter and Facebook ad pixels
  • Restriction tools and download tracking
  • View top sales locations and traffic channels
  • Can track your best-performing products
  • Can use discount codes for your products
  • Optimized for both mobiles and desktops
  • Able to sell digital and physical products
  • Features YouTube cards and end cards
  • Able to create and sell subscription plans
  • Features embeddable Buy Now buttons
  • Custom website domain and many more

Sellfy Business

The Business plan is probably the most popular Sellfy pricing package. It costs $59 per month if billed monthly or $39 per month billed yearly. It’s for merchants making up to $50,000 per year.


  • Same features as the Starter package
  • Enables you to conduct product upsells
  • You get 10,000 email credits per month

Sellfy Premium 

This is the third and final Sellfy pricing plan. It costs $129 per month if billed monthly or $89 per month if billed annually. This package is ideal for larger sellers making up to $200,000 per year.


  • Same features as the Business package
  • You get 50,000 email credits per month
  • Priority customer support/customer service
  • Offers you free and easy website migration

Sellfy Alternatives

Sellfy isn’t the only e-commerce platform that you can resort to in order to create an online store through which you can sell digital or physical products. If you have a WordPress website, you’re going to love using WooCommerce, as it transforms your website into an e-commerce store.

OpenCart is also a remarkable Sellfy alternative. It’s a free, open-source, PHP-based shopping cart system that you can utilize to create, scale, and run a digital store. Another quite promising alternative is SendOwl, which is an e-commerce platform dedicated to selling all things digital.


Whether you’re looking to use Sellfy in order to promote and sell physical or digital commodities, or even to sell subscriptions, you’ll find the platform to be very functional and intuitive. You don’t even need to have your own website in order to set up a fully functional online store using Sellfy.

All three of Sellfy’s packages are very reasonably priced and offer a superb deal of functionality. Best of all, you get to enjoy all of Sellfy’s features for free during the 14-day free trial, which will help you figure out whether or not Sellfy is the ideal e-commerce platform for your business.

Sellfy might not be the most prominent e-commerce platform available, but it definitely does an excellent job of standing out from the rest of its competitors. It’s one of the few and far between platforms that make use of email marketing as one of their promotion and marketing tactics.

Sellfy falls a little bit short as far as website customization and compatible payment processors, but aside from that, it’s truly a powerful platform that any online merchant, be it a beginner or an expert, will find extremely beneficial. Click here to sign up for Sellfy’s 14-day trial period.

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